Tag Archives: Director Promotions and Overseas Offices

A tourism delegation led by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) visited three major cities in China this month, to help raise awareness about the emirate as a holiday destination for Chinese travellers. The delegation, which included Etihad Airways, hotels, tour operators and attractions, first visited capital city Beijing, followed by Nanjing and finally Guangzhou, for its annual roadshow. China is now the leading overseas source market for Abu Dhabi hotel guests, with the latest figures revealing a 40.9 per cent increase, year-to-date, from visitors from China compared to 2017. In the first two months of 2018, 86,400 Chinese visited the emirate, with February alone accounting for an impressive 83.6 per cent increase. The Department is targeting 600,000 Chinese hotel guests a year by 2021. DCT Abu Dhabi has been spearheading a number of delegations visiting the Chinese market on roadshows and promotional exhibitions. Mubarak Al Nuaimi, Director Promotions and Overseas Offices, DCT Abu Dhabi, said, “With a diverse range of leisure, entertainment options, high-quality hotels and shopping malls, Abu Dhabi will continue to position itself as an attractive destination for Chinese travellers. Moving forward, we will continue to promote Abu Dhabi’s unique offerings focused on presenting the best culturally-enriching experiences to our Chinese visitors who are seeking to experience new cultures.”

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