Tag Archives: Digital transformation

SAUDIA has signed an agreement with global professional services firm Accenture paving the way for a digital transformation program that will make the airline’s guest experience seamless and highly personalized while improving operational efficiency. His Excellency the Director General of SAUDIA Group, Eng. Ibrahim bin Abdul Rahman Al-Omar and the Chief Executive Officer of Accenture, Julie Sweet, during a meeting to announce the new collaboration. Through this agreement, SAUDIA will use artificial intelligence technologies to significantly enhance its digital infrastructure and build more than 260 new digital and electronic services in two years. SAUDIA’s guests will be able to enjoy more personalized services and a smooth travel experience possible across the entire travel cycle, from ticket search and booking to check-in, and from in-flight services to post-sale support. All the digital systems developed by Accenture will be designed specifically for SAUDIA, increasing operational efficiency and reducing operational costs, thanks to a new enterprise-wide cloud-based data foundation. This agreement will include several tracks to enhance SAUDIA’s guest value and help deliver the company’s strategic objectives. Specific initiatives will include a digital experience studio, digital infrastructure decoupling that accelerates and de-risks digital transformation processes, modernization of technical systems, creation of a cloud data lake, and development of a smart guest care center. “SAUDIA is looking to reimagine how our guests can choose, buy and enjoy leisure, business, and religious experiences,” said Dr. Khaled Alhazmi, Chief Information Officer, SAUDIA. “With Accenture’s support, we will create seamless and curated journeys with hyper-relevant experiences across digital and human-driven interactions. Guests will be able to modify flights, purchase transit eVisas, and enjoy new self-service features across all digital channels.” “Through this strategic collaboration, our primary aim …

The digital transformation of the hotel guest experience will be a major competitive advantage for hoteliers in 2018, according to a new report from Sabre Corporation (NASDAQ: SABR) in cooperation with Altimeter, a leading research firm. The Sabre Hospitality Solutions report found that digital transformation can be challenging for hoteliers and outlines how brands can use it to improve the guest experience. The Digital Transformation of the Hotel Guest Experience goes behind the scenes of the digital transformation initiatives and priorities of top hospitality brands with exclusive executive interviews. Key findings from the new report include, Guest experience transformation is a priority, Digital Darwinism means constant evolution, The Modern Guest Experience Blueprint. The report explores a wide range of areas where hoteliers can improve their digital guest experience strategies and offers data-driven insights and suggestions on how brands can lead the charge in continuing to innovate and meet customer needs. To learn more, download the full report – The Digital Transformation of the Hotel Guest Experience. “Our customers who embrace modernization are having great success, resulting in much higher guest satisfaction,” said Clinton Anderson, president of Sabre Hospitality Solutions. “In order to meet the expectations of today’s tech-savvy consumers, hoteliers must adopt flexible solutions that allow them to further personalize both the guest’s digital and physical experience. This report not only outlines trends we’ve seen in the space, but it also provides step-by-step guidelines for hotels to enhance their technology plans.” “For digital transformation to excel, it must have a purpose. And among the most progressive hoteliers and hospitality brands, that purpose is centered on guest experience,” said Brian Solis, principal analyst and futurist at Altimeter, a Prophet company. “Modern …