Tag Archives: digital experience

Etihad Airways announces the roll out of its new and elevated digital experience across etihad.com and the mobile app. The new digital experience offers a modern and inviting platform to book travel and gain inspiration for upcoming journeys. The website navigation is re-engineered as a standout left-side menu allowing users to move seamlessly and efficiently through the site; while the bold colour of ‘midnight dune’ from Etihad’s newly integrated colour palette, gives an enticing first impression. A strong emphasis on enhanced digital self-service options makes the user experience easier and more personalised. During the online check-in process many new features have been added including pre-populated data to save time, an improved seat map and streamlined access to travel extras all within a simple three-step process. Arik De, Chief Revenue and Commercial Officer, Etihad Airways, said: “In our commitment to delivering an extraordinary customer experience, we’ve completely redesigned the digital experience ensuring that our guests enjoy engaging with us from the very first touch of a screen until reaching their destination and beyond. Furthermore, we’ve made sure our valued Etihad Guest members can enjoy the benefits of a more personalised experience now conveniently in the one app or website.” Adding to this, Etihad Airways’ Chief Digital Officer, Frank Meyer, said: “At Etihad, we are constantly evolving and innovating the digital experience in line with customer preferences and industry trends. In our commitment to innovation and improvement, we will continue to go beyond expectations by delivering a more personalised and seamless online experience for our guests.” The Etihad Airways mobile app, on both Android and iOS, now also serves as a digital travel assistant with booking, trip management and loyalty member profiles …

The standard of digital experiences offered by airlines, hotels and travel agents now carries significant influence over the booking decisions of young travellers in the United Arab Emirates (UAE), according to the findings of Travelport’s Global Digital Traveler Research 2019, which surveyed 23000 people from 20 countries. Three-quarters of millennial travellers in the UAE now actively consider whether an airline (77%) or hotel (76%) offers a good digital experience when making a booking. Half (51%) also get frustrated when booking information isn’t available round-the-clock on mobile devices, such as smartphones and smartwatches. Kathryn Wallington, Head of Account Management, United Arab Emirates, at Travelport, said, “Demand for high-quality digital experiences is now exceptionally high among millennial travellers in the UAE. Today, a good digital experience should really be delivered as standard and differentiation should be sought through excellence.” According to the Travelport’s study, when researching a trip, nearly all millennial travellers in the UAE (93%) have now reviewed videos and photos posted by travel brands on social media and one third (34%) ‘nearly always’ do this. When booking a flight online, two fifths (42%) of millennial travels in the UAE today want to personalise their experience. It also revealed that three fifths (60%) of UAE millennials want virtual reality experiences to help them plan their trips in a better way. Other findings include how two thirds (69%) of millennial travellers in the UAE have used voice search to help them manage travel, with one quarter (22%) ‘nearly always’ using the technology for this.