Tag Archives: digital ecosystem

AVIAREPS and the World Tourism Organization UNWTO announced a partnership to join forces and support the development and growth of the international tourism sector in selected European UNWTO member countries. This will be achieved through the award of a full-service destination marketing grant and four research grants. AVIAREPS, an Affiliate Member of the UNWTO, will provide a diverse 360° portfolio of destination marketing and research services free of charge to a total of five countries chosen by UNWTO. The UNWTO + AVIAREPS Destination Marketing Grant will include a suite of digital marketing services such as campaign websites, landing pages, webinars, online press conferences, e-learning programmes and virtual events provided via the AVIAREPS Ecosystem. The Digital Ecosystem is AVIAREPS’ brand-new all-in-one marketing hub for the travel industry, which empowers everyone to market their destination and product to a global community online via a platform that combines several digital marketing services into one unified hub. The service portfolio furthermore includes Influencer Marketing services via AVIAREPS’ matchmaking platform Swayfluence, which takes the guesswork out of influencer marketing by making quality connections between brands and influencers for authentic and impactful campaigns. While the pandemic put the travel industry worldwide on hold, AVIAREPS was quick to invest in digital innovations to diversify its service portfolio. Through ongoing consultations with industry leaders, state-of-the-art digital services, that are economical and answer the specific challenges faced by destination marketing organisations, are now available through these efforts. It is hoped that this suite of digital services will be able to benefit all countries and regions to rebound quickly and sustainably following the effects of the pandemic. In addition to the Ecosystem and Swayfluence services, the UNWTO + AVIAREPS Destination …

AVIAREPS launched its Digital Ecosystem, an all-in-one marketing hub for the travel industry. The AVIAREPS Ecosystem empowers everyone to market their brand and product to a global community online via a platform that combines several digital marketing solutions into one unified hub. With only a few clicks, customers can promote their destination, hotel, airline, car rental, cruise line or attraction and reach potential trade partners around the world. The AVIAREPS Ecosystem brings digital marketing solutions such as landing pages, campaign websites, webinars, online press conferences, e-learnings and virtual events under one umbrella. The platform lets clients reach travel trade professionals and media all over the world with specific market campaigns, a multi-country approach or a global campaign. All campaigns are fully customizable to the client’s CI and the user-friendly interface of the AVIAREPS Ecosystem allows the user to easily adjust multiple design themes and components. Users benefit from a single sign-on and from easy access to the browser-based digital marketing services, provided by state-of-the-art technology partners to ensure the best-in-class solutions. Thomas Drechsler, COO Tourism at AVIAREPS, said: “Our digital ecosystem offers easy access to a variety of digital marketing services for the travel industry. By bringing webinars, websites, e-learnings and virtual events under one global umbrella, we simplify digital marketing and expand the potential reach of digital marketing campaigns. Our competent local trade marketers at AVIAREPS help clients design the perfect campaign and assist in selecting suitable content for the campaigns. Thanks to the user-friendly design and browser-based technology, the AVIAREPS Ecosystem empowers everyone to market their brand and product to a global community online – no technical expertise is necessary! Be it a landing page, a campaign website, …