Tag Archives: destination builders

At a special interview with TravelTV Middle East Amir Golbarg Senior VP Operations MEA Region Minor Hotels shared that the travel trade partners are of paramount importance as they build destinations when opening hotels. “travel trade is of paramount importance to us and we like to be destination builders. We like to create and add new destinations onto the map, and that’s one thing we work very closely in terms of, in particular with our Anantara brand, which is all about being indigenous sustainable luxury. And when you go in and you want to penetrate and create a new destination on the map, you’ve got to work with the travel trade. You’ve got to work with the local governments and the entities. And for us, you know, it’s the whole geosystem of travel coming together. We are an anchor and an establisher that’s going to create the demand. But the demand needs to be known, and to be able to get that voice heard, that’s where the travel trade is key. And you need to bring the entire geosystem together, and one without the other cannot function. So for us, travel trade as a whole has many components that many, unfortunately, look at it in silos. And I think in today’s world, we’ve gone from global back to local. And when you go back to local, then you need to look at who do you need to work with domestically to build the destinations up or to rebuild the perception of the destinations. So for us, that’s a key component, and travel trade plays a significant role in us building destinations.”

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