Tag Archives: Desert Rock

Insignia Worldwide has partnered with Red Sea Global (RSG) in its launch of three groundbreaking new resorts. The unveiling of Shebara, Desert Rock, and Thuwal Private Retreat marks a milestone in positioning Saudi Arabia as a premier leisure destination.As part of its strategic collaboration with RSG, Insignia delivered cohesive identities and immersive brand experiences for each of these unique resorts. From crafting brand strategies that resonate with the surroundings, to defining authentic guest touchpoints that elevate the journey, Insignia has played a pivotal role in defining this next chapter of luxury Saudi hospitality.Insignia’s expertise in creating transformative experiences aligned perfectly with RSG’s vision for these destinations. With human centricity at its heart, Insignia’s strategic approach illuminated how each of these hotels are a core ingredient in destination placemaking. Each property reflects the diversity of the Red Sea’s landscapes and RSG’s commitment to sustainable development, offering travelers an unparalleled connection to nature and culture. The brand identity and guest journey strategies ensured that every detail of the experience, from service touchpoints to rituals, reflects the Kingdom’s rich culture, tradition of hospitality, and forward-looking aspirations. To bring these concepts to life, Insignia creatively directed the photography and videography for all three properties, with imagery that celebrates the otherworldly architecture of Shebara, the natural integration of Desert Rock, and the serenity of Thuwal. This visual storytelling aims to inspire local, regional, and global audiences to discover the undiscovered. “Through this collaboration, we aimed to not only bring to life exceptional hotel brands but also redefine the perception of what Saudi hospitality is on the global stage,” said Insignia CEO Gaurav Sinha. “We have been honored to partner with Red Sea Global to realize their …

Red Sea Global (RSG) announced that bookings are now open for its third self-operated property, Desert Rock. Nestled in the heart of an untouched desert landscape where the mountains meet the sands, Desert Rock offers a timeless luxury experience designed to immerse guests in the raw beauty of the natural world. “We are ready to welcome guests to Desert Rock, our third self-operated hotel in the Red Sea Global hospitality portfolio. This is more than just a hotel — it is a unique property, crafted into the rock face, offering a truly immersive experience where luxury and nature come together to create a truly unforgettable escape,” said John Pagano, Group CEO of Red Sea Global. “Whether you are looking to explore the desert and mountains with our adventure team at Akun, unwind in total privacy, or indulge in world-class dining and wellness, Desert Rock offers something extraordinary for every guest.” Desert Rock spans 30,000 square meters of unspoiled land, where architectural mastery meets ancient rocky outcrops. The resort is located just 20 minutes from Red Sea International Airport, making it a convenient yet remote escape for those seeking adventure, tranquillity, or a blend of both. Designed with seamless integration into the rugged terrain, Desert Rock features a variety of accommodations, including pool villas, luxury suites, and private retreats, each offering a unique way to experience the splendor of the surrounding landscape. Villas and Suites Each villa and suite at Desert Rock have been thoughtfully crafted to embrace the natural surroundings, offering an atmosphere of serene luxury. Guests can choose from a range of options, including: Wadi Villas: Ideal for families, these spacious, desert-inspired one- and two-bedroom villas offer private pools and expansive …