Tag Archives: Department of Tourism and Commerce Marketing

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has signed a Memorandum of Understanding (MoU) with Fliggy, the online travel service platform of Alibaba Group. Aimed to boost the number of Chinese tourists visiting Dubai, the MoU was signed by Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) and Jerry Hu, VP, Fliggy and Alibaba Group, as part of a broader long-term alliance discussion at the Alibaba headquarters in Hangzhou in China. The MoU entails among other aspects, collaboration between the partners to deliver an enhanced travel experience for Chinese visitors to the emirate by providing easy access to Dubai’s travel products and information, initiating a payment scheme, etc. In addition, Dubai Tourism would continuously maintain and update the ‘Dubai Destination Mall’ page on Fliggy, providing a comprehensive overview of the city’s tourism proposition to the broad customer base that Fliggy delivers. As a major online travel platform in China, Fliggy is a strategic travel partner for Dubai Tourism within China, allowing Dubai’s entire travel and tourism ecosystem to set up and operate their own ‘shop’ on the Fliggy virtual marketplace. Additionally, being extremely popular amongst the younger generation of Chinese tourists, Fliggy is an even more relevant partner for Dubai as there is a clear priority to build a strong base within this segment as potential visitors to the city.

Highlighting Dubai’s position as a leading winter cruise destination, Department of Tourism and Commerce Marketing (Dubai Tourism) is on track to welcome 1 million cruise tourists by 2020-21. DTCM also emphasised on the city’s growing popularity as a global cruise destination viable for pre-cruise and post-cruise stopovers, and an apt homeport in the region at the Seatrade Cruise Global in Florida, USA, a leading event for the cruise industry. Exhibited under the Cruise Arabia banner, Dubai Tourism brought together the tourism authorities of Dubai, Abu Dhabi and Bahrain on a unified stand with the goal of promoting the region as a whole, and improving business sustainability and development. The three-day event also saw networking and business opportunities with leading brands in the global cruise industry, to discuss deployments and homeporting opportunities in Dubai to heighten the awareness of the destination’s cruise offerings to a global audience. Hamad Bin Mejren, Senior Vice President, Dubai Tourism, said, “Cruise Tourism is certainly a key industry for the Gulf and we are dedicated to educating consumers around the world about the region as a key winter cruising destination. We have been working to highlight Dubai’s ease of accessibility with the latest introduction of a multi-entry UAE visit visa exclusively for cruise tourists, as well as simplified immigration and cruise-specific visa procedures on our online portals.”

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is cementing the emirate’s position as one of the top destinations to celebrate Chinese New Year with 10 days of Chinese festivities happening across the city. Running from February 15-24, there will be a host of activities celebrating Chinese New Year for residents and visitors to enjoy, from traditional Chinese dining offerings to breathtaking shows including contortionist dancers, acrobat wheel and a two-time Guinness World record breaking show, as well as shopping promotions in major retail outlets. Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai Tourism, said: “China is a key source market for us and Dubai welcomes an increasing number of Chinese visitors each year. Along with our strategic partners, we’re excited to announce that this year’s celebration of Chinese New Year will be bigger and better than ever before, with an expanded line up of activities set to spread the festive cheer across the city.”

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has collaborated with two digital tour apps to launch two new free Dubai tours that will help visitors discover and learn more about historic sites and landmarks in the city. The tours, titled ‘Metro Moments’ and ‘Al Fahidi Architecture Tour’, are available to download for free from the Apple Store and Google Play. Supported by GPS technology, both tours use audio narrations to guide visitors through Dubai, automatically progressing from one point of interest to the next in real time, depending on the user’s location. The pre-recorded audio is available in English, Chinese and German and each tour also comes in text form and is accompanied by a map to help with navigation. Yousuf Lootah, Executive Director, Tourism Development and Investments at Dubai Tourism, said, “In accordance with the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, we are continually looking for ways to enhance the visitor experience in Dubai, ensuring it is a city that is accessible for all. The launch of these audio tours will help people from all over the world gain an enhanced understanding of Dubai.”

The Dubai Festival City has partnered with Department of Tourism and Commerce Marketing (DTCM) to ensure a valuable retail tourism experience to visitors during the ongoing Dubai Shopping Festival (DSF). With over 400 retail stores at Dubai Festival City Mall participating during DSF, IKEA Festival City is giving shoppers a chance to win a complete top-of-the-range room furniture up to AED 10,000 by spending AED 1,000 as part of the DSF Dream Home Raffle. Dubai Festival City Mall’s first ever ‘Paddington World’ in Festival Square saw over 45,000 customers in just four weeks of its launch. Steven Cleaver, Director – Shopping Malls, Al-Futtaim Group Real Estate said, “With the new Festival Wheel on Festival Bay, special Star Wars IMAGINE shows every night, great deals across the mall and exciting prizes each week, Dubai Festival City Mall is guaranteed to entertain shoppers this DSF. A brand-new city sightseeing route and a convenient RTA water taxi stop has been added to the festival experience for residents and tourists alike.”

Dubai’s Department of Tourism and Commerce Marketing (DTCM) announced the winners of the inaugural Dubai Sustainable Tourism Awards at a ceremony held at The Westin Dubai Al Habtoor City. Comprising 17 different categories, the Awards celebrate the role of Dubai’s hotels and tourism companies in advancing sustainability within the emirate’s tourism industry. The event was attended by His Excellency Helal Saeed Almarri, Director General of Dubai Tourism; His Excellency Ahmad Butti Al Muhairbi, Secretary General, Dubai Supreme Council of Energy, Yousuf Lootah, Executive Director – Tourism Development & Investments, Dubai Tourism and over 600 players within Dubai’s hospitality and travel sectors. The Dubai Sustainable Tourism Awards received 151 entries from tourism and hotel establishments ranging from five-star hotels and resorts to guest houses and desert camps. In addition to the 17 winners, Dubai Tourism also honoured the Awards’ three Strategic Partners – Dubai Supreme Council of Energy, Dubai Municipality and Dubai Electricity and Water Authority. The special ‘Sustainability Champion’ award was won by Abdul Quddus Sheikh of Armani Hotel for its sustainability leadership.

Maintaining its stance as the strongest market in the region, Dubai once again recorded a 7.5 per cent increase in tourist arrivals in Q3 2017, according to the latest data released by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism). A total of 11.58 million international overnight visitors arrived in Dubai during the first nine months of 2017, reflecting a 7.5 per cent increase over the same period last year. India retained the top spot on Dubai’s list of source markets for inbound tourism, with 1,478,000 Indian tourists arriving in the city between January and September, registering a significant 20 per cent rise over the same period in 2016. This increase affirmed the effectiveness of various innovative promotional activities driven by Dubai Tourism in the market, including collaborations with Bollywood superstar Shah Rukh Khan. Almost all the top 10 markets – with the exception of Oman and Kuwait, which saw declines of 23 and 3 per cent respectively – posted healthy increases in tourist traffic.

Dubai’s Department of Tourism and Commerce Marketing (DTCM) introduced its innovative Hospitality Sustainability Board Game to all hotels under the Jumeirah Group. Around 40 professionals from hotels under the Jumeirah Group and students of Emirates Academy of Hospitality Management participated in the event held on October 4. The Board Game is an important awareness tool of the Dubai Sustainable Tourism (DST) initiative launched by Dubai Tourism that aims to encourage hotels in the emirate to focus more on eco-friendly practices and efficiently manage their resources. More than 400 participants from over 150 establishments in Dubai played the game so far during events and roadshows organised by Dubai Tourism. The latest game was hosted by Peter Stubbs, Director of Compliance & HSE, Group & Corporate, Jumeirah Group while Solaiman Al Rifai, Senior Project Manager, Tourism Development and Investments, Dubai Tourism made a presentation on DST and explained the mechanics of the game. The Board Game was developed jointly with Emirates Wildlife Society-WWF, one of four key partners of DST initiative.

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), has launched its “Dubai Expert” online training initiative for travel agents in 12 languages and 40 countries, taking this innovative game to a wider travel trade audience internationally, as part of efforts to highlight the multiple experiences that await visitors to Dubai across leisure, shopping, cuisine, culture, family entertainment, and more. The development and roll-out of the Dubai Expert initiative was managed by the Dubai College of Tourism (DCT), an institution of Dubai Tourism. The tool features an engaging interface that includes information on Dubai’s tourism attractions, allowing travel agents to develop their skills and keep up to date with the latest tourism developments in Dubai. The training platform also helps agents to provide potential tourists with customised and unique experiences. ‘Dubai Expert’ was introduced in English during this year’s Arabian Travel Market (ATM) in April, attracting an overwhelming response from travel agents. Following the positive feedback shown by travel companies around the world, Dubai Tourism developed the tool in a further 11 languages – French, Mandarin, Russian, German, Italian, Bahasa, Korean, Japanese, Polish, Czech, and Spanish – and launched it in 40 countries alongside the English version. Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “Dubai Expert was developed to assist the international travel trade in keeping up to date with all the destination updates in Dubai and ensure that all travel agents and tour operators have a sound knowledge of the emirate that they are trying to promote. Dubai Expert is also part of our continued investment in new technology and facilities that could help boost tourist arrivals in line with our strategic goal of …

More than 100 human resources experts from Dubai’s hospitality sector attended the 2nd Dubai College of Tourism HR Forum organised recently by the Dubai College of Tourism (DCT). The Forum was designed to provide recruitment and training specialists in hotels the opportunity to get a better understanding of UAE’s labour laws and find solutions to various work-related challenges. DCT, an institution established by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism),  plays a key role in human resources development in the emirate’s tourism industry and serves as a crucial link between Dubai Tourism and the trade to further enhance the quality of tourism services and the overall visitor experience. During the event held at The Address – Boulevard Hotel, speakers from government and private sector entities addressed the gathering of human resources professionals, covering topics such as Emiratisation, labour laws, and recruitment of staff. The participants were able to glean useful information and get advice from experts during the Q & A session that followed each presentation. Olivier R. Harnisch, CEO of Emaar Hospitality praised the work done by DCT and highlighted the fact that its Emiratisation objectives align with that of Emaar Hospitality. Major Majid AlZarouni, Head of Licensing Department, Security Industry Regulatory Agency (SIRA), a unit of Dubai Police that is responsible for the training of security guards, spoke on issues related to the hiring of security guards including their visas and salaries.