Tag Archives: Department of Culture and Tourism

As part of the Department of Culture and Tourism–Abu Dhabi’s mandate to promote Abu Dhabi as a world-class destination of distinction, the capital welcomed travel agents from Thomas Cook India as part of a familiarisation trip to highlight key tourism offerings in the emirate. The five-day trip included a wide range of cultural, hospitality, leisure and entertainment activities showcasing Abu Dhabi’s diverse offerings, with a special focus on attracting Indian travellers. In 2017, more than 360,000 Indian hotel guests stayed in the emirate’s 163 hotels and hotel apartments – a year-on-year rise of 11 per cent – making India the second largest international source market for tourists in 2017. This collaborative trip’s main aim was to help boost Indian visitor numbers for this year. Delegates were taken to a variety of key heritage sites including Sheikh Zayed Grand Mosque, Arabian Knight Village, Louvre Abu Dhabi, Sheikh Zayed Desert Learning Centre and Al Ain Oasis. Hotel site visits were also an integral part of the itinerary. Additionally, the travel agents and tourism delegates were invited to experience leisure and entertainment attractions including day trips to Yas Island, Ferrari World Abu Dhabi and Yas Mall.

The Department of Culture and Tourism–Abu Dhabi (DCT Abu Dhabi) is set to launch ‘Abu Dhabi Culture’ app on February 27. The digital initiative will act as a one-stop reference point for all information relating to culture in Abu Dhabi  and will be available in three languages – Arabic, English and French. It will feature on iOS and Android and can be accessed online at abudhabiculture.ae. The initiative, planned to launch as part of UAE Innovation Month, will allow users to gain instant access to information on all aspects of cultural life and heritage in the emirate. ‘Abu Dhabi Culture’ will educate culture-seeking locals, expats and tourists on one level, at the same time as becoming a reference point for researchers and academics in search of more detailed information. “This product has been designed to maximise accessibility to Abu Dhabi’s rich cultural landscape,” said HE Saif Saeed Ghobash, Director General, DCT. “The Abu Dhabi Culture digital experience will be a truly connected hub, immersing users and inspiring them to experience our culture for themselves. The mobile app will provide a ‘360 degree experience’, a comprehensive interactive map, a personalised interface, user-generated stories as well as features which will allow travellers to plan their trip,” Ghobash said.

According to figures released by the Department of Culture and Tourism – Abu Dhabi (DCT), the emirate recorded an impressive 9.8 per cent year-on-year rise. The number of guests staying in Abu Dhabi during the year rose by 10.3 per cent to reach 4,295,030 across its 131 hotels and hotel apartments. The Al Ain Region recorded a 5.5 per cent increase to 450,328 guests across its 20 hotels and the Al Dhafra Region rose 8.2 per cent to number 130,180 guests at its 11 hotels and hotel apartments. HE Saif Saeed Ghobash, Director General, DCT, said, “Record numbers of people are visiting Abu Dhabi year after year and we continue to go from strength to strength in positioning ourselves as a distinctive global tourist destination steeped in culture and heritage. A near double digit year-on-year growth in the number of guests staying in all three regions of the emirate is testament to our drive and determination in helping the emirate evolve as a ‘must-visit’ place. Abu Dhabi’s unique cultural archetypes, combined with diverse natural landscapes, cultural and historic sites will continue to help us grow by 11 per cent per annum to achieve 8.5 million visitors by 2021.”

The opening of Louvre Abu Dhabi on Saadiyat Island and the hosting of Formula 1 Etihad Airways Abu Dhabi Grand Prix contributed to a dramatic surge in hotel guests staying in the emirate during November. The month saw a 16 per cent rise in guests in Abu Dhabi’s hotels and hotel apartments compared to the same period in 2016, according to figures released by the Department of Culture and Tourism – Abu Dhabi. With 4.3 million hotel guests staying in accommodation across Abu Dhabi city, Al Ain Region and Al Dhafra Region in the first 11 months of the year, the emirate has witnessed 9 per cent year-on-year growth and is on target to reach a record 4.9 million guests by the end of December. HE Saif Saeed Ghobash, Director General, Department of Culture and Tourism – Abu Dhabi, said, “While November and Q4 is traditionally a strong period for us, particularly with visitors from Europe, we are encouraged by the sector’s performance during the month and the increase in hotel guests across all three regions. The opening of Louvre Abu Dhabi was a monumental event, not only for Abu Dhabi but also for the whole of the country and indeed the region, contributing enormously to our appeal as a ‘must visit’ destination.”  

In a move to provide practical training tools, the Department of Culture and Tourism – Abu Dhabi launched the Emirati Tourist Guide Training & Licensing programme, an in-depth training course which invites UAE Nationals to become licensed tour guides. The Industry & Tourist Guide Training Unit at the Department of Culture and Tourism – Abu Dhabi has introduced the programme to all residents of Abu Dhabi wishing to obtain a tour guide license. With the new curriculum and advanced courses, the Department initiated further plans to attract the Emirati community to participate in the tourism sector, an ever-burgeoning industry in Abu Dhabi. The programme aims to improve the quality of local tourist guide knowledge and enhance their engagement skills. Following several weeks of in-depth training, the first group of licensed tourist guides graduated at a ceremony held recently at The St. Regis Corniche.

Led by The Department of Culture and Tourism – Abu Dhabi, a Cruise Sector Committee meeting was convened in the past week to tackle the challenges faced by the industry and plans for the future of the sector in the emirate. Held at the headquarters of the Department and led by its chairman, Mohamed Khalifa Al Mubarak, the meeting hosted many high level management figures from partners and industry stakeholders including Brigadier General Mansour Al Dhaheri from the General Directorate of Residency and Foreigners Affairs – Abu Dhabi, Captain Mohammed Al Shamsi from Abu Dhabi Ports, Mohammed Al Bulooki from Etihad Airways, Engineer Jamal Al Hosani from the Department of Municipal Affairs, Mohammed Al Qemzi from the Integrated Transport Center and Sufian Al Marzooqi from the Tourism Development & Investment Company. For the upcoming 2017-18 season, the Department estimates growth of 5 per cent in the number of passengers from the previous year’s figure of 346,000, after a series of initiatives were launched to develop Abu Dhabi’s cruise sector as a primary niche product.

The Department of Culture and Tourism, Abu Dhabi’s UK and Ireland office organised its annual trade roadshow in partnership with Etihad Airways. The team visited Glasgow, Manchester, London and Dublin, showcasing the destination to a total of 330 travel agents. Throughout the roadshow, agents were made aware of all the new exciting offerings in the destination, including the opening of Louvre Abu Dhabi, new hotels under construction and the packed calendar of events the emirate provided, as well as providing attendees with further destination knowledge and advice on selling packages. The UK is the leading European market and the third largest overseas market for Abu Dhabi, with 2017 arrivals (as of September) at 173,103, a 5 per cent increase compared to 2016 figures. Events kicked off in Glasgow and Manchester, where 140 agents met with stakeholders to gain knowledge about Abu Dhabi. A holiday package to Abu Dhabi was also given out at the event. Held at The Mayfair Hotel in central London, 120 agents attended to network and meet with stakeholders.

Hotel guests to all three regions of Abu Dhabi increased in total by 5 per cent in September as compared to the same month in the previous year, according to figures released by the Department of Culture and Tourism, Abu Dhabi. Increases for hotel guests have been recorded as 14 per cent in the Al Dhafra Region, 8 per cent in the Al Ain Region and 4 per cent in Abu Dhabi city with a total occupancy rate of 69 per cent. Saif Saeed Ghobash, Director General, Department of Culture and Tourism, Abu Dhabi, said, “Globally, we have invested heavily in marketing Abu Dhabi as a destination of distinction with an emphasis on its history, culture and heritage. Our strategy is to highlight Abu Dhabi as a wealth of natural and man-made attractions across all regions while providing luxurious yet affordable choices of accommodation.” While September saw a slight drop in domestic tourists into Abu Dhabi, the month was marked by a surge in Chinese hotel guests, recording an increase of 133 per cent in comparison to September 2016. India remained the largest international source market with more than 33,000 hotel guests during the month.

The Department of Culture and Tourism, Abu Dhabi announced its calendar of events and activities for December across the capital, Al Ain city and Al Dhafra. The programme includes the inaugural of the annual ‘Dar Al Zain’ Festival in Al Ain, launch of the New Year’s Eve Countdown Village and the return of the annual Abu Dhabi Food Festival. This news was presented alongside other Q4 private sector events, including announcements from Miral and Sheikh Zayed Sports Stadium. Saif Saeed Ghobash, Director General, Department of Culture and Tourism, Abu Dhabi, said, “Abu Dhabi continues to attract a growing number of visitors annually as it develops a strong pipeline of unique event experiences. The capital, which boasts of an exceptional cultural and visitor attractions, has successfully transformed itself into an international tourism destination. In partnership with the private sector – events companies, hotels and tourist destinations, we are proud to announce an engaging series of recreational activities planned for December across the cities, activity that will further cement the capital’s standing as a destination of distinction.”

The Department of Culture and Tourism, Abu Dhabi will launch an incentive scheme to develop content and programme collaboration with the private sector to drive inbound tourism growth. Already home to more than 800 events including spectacles such as the Formula 1 Etihad Airways Grand Prix, Abu Dhabi Food Festival, Abu Dhabi HSBC Golf Championship and the Abu Dhabi Classics international concert season, the tourism body is now incentivising international, regional and local companies to build on this success and further enhance the programme. Saif Saeed Ghobash, Director General, Department of Culture and Tourism, Abu Dhabi, said, “Throughout the year, we host a wide range of flagship events as part of our ongoing commitment to creating rich, engaging and vibrant cultural experiences for our residents and visitors. We intend to expand our events calendar in partnership with the private sector while adding value to our established events programme.” The Advantage Events Abu Dhabi initiative is being introduced to boost the emirate’s appeal as a thriving tourism destination by funding leisure and entertainment events driven by the private sector.