Tag Archives: DCT

Dubai tourism to promote industry jobs to high school graduates

With admissions open for the September 2022 intake at Dubai College of Tourism (DCT), part of Dubai’s Department of Economy and Tourism (DET), students seeking to pursue higher education are encouraged to explore vocational opportunities and hands-on learning experiences beyond the classroom in order to develop successful careers within the tourism and hospitality industry. According to the World Travel and Tourism Council, global travel and tourism employment is expected to grow in 2022 by 3.5%, comprising 9.1% of the total global job market, a figure which is set to increase further in 2023 and beyond.  As the tourism industry rebounds, now marks a crucial time for high school students who are carefully considering their prospects and planning a roadmap for a successful career. DCT runs the first-of-its-kind multi-disciplinary educational platform in the region with an aim to create a dynamic and forward thinking workforce of exceptional talent who will be at the forefront of the future tourism workforce in the UAE and the wider MENA region. Providing students with vocational training in tourism, retail business, culinary arts, hospitality, and events, DCT helps to foster the talent pool within the emirate and encourage young Emiratis and expatriates to take up suitable careers within the tourism industry.   In order to leverage opportunities within the growing tourism and hospitality sector, DCT is urging young people at this significant point in their lives to explore vocational education and training to be able to successfully position themselves for gainful employment in the tourism ecosystem. Essa bin Hadher, General Manager of DCT, commented: “In a few months’ time, high school leavers across Dubai will be focused on taking the next steps towards their future careers …

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Abu Dhabi convention and exhibition bureau to enhance emirate’s incentive travel sector

The Abu Dhabi Convention and Exhibition Bureau, part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has signed a strategic partnership with the Society of Incentive Travel Excellence (SITE) to enable employees and key stakeholders to receive a specialised professional certification and benefit from SITE’s educational programme of global incentive travel industry best practices. Providing networking and destination awareness opportunities to key DCT Abu Dhabi stakeholders, the strategic partnership will provide year-round access to SITE’s dedicated incentive travel events and conferences. As the only international association that focusses on incentive travel, SITE allows leading incentive travel professionals from across the globe to connect and learn new practices, as well as discover how to draw upon new strategies to boost the sector further. The partnership was agreed to demonstrate how Abu Dhabi is the ideal destination to host incentive travel schemes and events for corporate groups. As a destination that offers the world in one place, Abu Dhabi provides an incentive trip with a difference – from its culture and entertainment to its amazing landmarks and natural landscapes- all within close proximity to one another. Mubarak Al Shamsi, Director of Abu Dhabi Convention and Exhibition Bureau at DCT Abu Dhabi, said: “We are delighted to announce our partnership with the Society for Incentive Travel Excellence, which will help us to establish ourselves as a prime incentive travel destination and play a key role in crafting, co-curating, and delivering purposeful contributions to the SITE association, as well as to Abu Dhabi’s incentive travel market. We look forward to working closely with SITE over the coming year to deliver bigger and more impactful incentive travel events and schemes …

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DCT partners with LIMU for British accreditation

Dubai College of Tourism (DCT), part of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and Liverpool John Moores University (LJMU), one of the oldest and largest higher education institutions in the United Kingdom, announced a new pathway for Dubai College of Tourism students. With the new pathway, students who graduate with a DCT Advanced Diploma and the required GPA, will be able to continue and obtain a ‘top-up degree’ as a student of LJMU and graduate with a BA (Hons) from the highly accredited UK institution. These courses further enhance DCT’s proposition to provide its students with multiple pathways to success through a diversity of world-class academic offerings. As a vocational college, DCT students already benefit from being able to earn a qualification at every stage of their education with the college. Students commence with a one-year certificate in their chosen areas of study including; Tourism, Events, Hospitality, Retail Business or Culinary arts.  Students who wish to continue their education and have achieved the required GPA, can progress to the Diploma programme for an additional year of study before entering the advanced diploma which opens the pathway to the BA (Hons) Event Management, BA (Hons) International Tourism Management and BA (Hons) Retail Business Management courses. The accredited BA (Hons) degrees will further prepare students to enter Dubai’s tourism sector and contribute towards nurturing a new generation of skilled tourism professionals among both Emiratis and expatriates. Essa Bin Hadher, General Manager of Dubai College of Tourism, commented: “Dubai College of Tourism is pleased to officially commence this unique degree ‘top-up’ programme that will prepare students for entry into the various sectors within the tourism ecosystem.  As the College is …

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MEDYAF launches 2021 Summer Programme

Dubai College of Tourism (DCT), part of the Department of Tourism and Commerce Marketing (Dubai Tourism), has announced its second successive Summer Training Programme for students between the ages of 16-19. The distance learning online programme of Medyaf aims to increase Emiratisation within the tourism industry and provides students with relevant information and skills about the sector, as well as introducing the promising opportunities it offers for its citizens and their role in supporting the industry’s success and prosperity. Medyaf was established as part of DCT’s industry nationalisation initiative to lay the groundwork for talented Emiratis to join the city’s tourist-facing workforce. The latest training programme aims to empower students to enhance their knowledge and skills over the summer period, while earning an accredited training certificate. The 2021 Summer Training Programme will be implemented over four consecutive courses with each course taking place for a period of five days. The courses include workshops delivered live by experienced speakers with interactive games and educational activities, and will be held as per the following schedule; 4-8 July 2021, 11-15 July 2021, 25-29 July, and 1-5 August.

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Dubai College of tourism boost emiratisation programme

Dubai College of Tourism (DCT), part of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), organised a virtual workshop for national tourism companies to highlight its efforts in preparing Emiratis to play a vital role in the sector. The workshop, which was hosted under the Medyaf programme, DCT’s industry nationalisation initiative, also provided participants with updates from the tourism sector and the College’s plan for the key fourth quarter period, as the country prepares to host the Expo 2020 Dubai from October. The contribution of the tourism sector to Dubai’s GDP; the city’s advanced infrastructure and diverse attractions and experiences; the top searched places to visit in the emirate, as well as the shopping, dining and entertainment destinations, in addition to the hassle-free entry process for visitors were among the topics discussed at the workshop. Participants were also informed about the wide range of health and safety measures that are in place across the city to ensure that the safety and well-being of travellers, from arrival to departure, remains the city’s top priority. The workshop highlighted Dubai Tourism’s passion to support local Emirati talent and national companies that employ highly qualified Emiratis, through courses taken at the Dubai College of Tourism such as the Online Tour Guide Course. It is important to provide the tourism sector with UAE nationals as they are regarded as the best-placed candidates to introduce the Emirati culture, heritage, and customs to visitors. They will also be able to provide information and share experiences with tourists that stem from their own understanding of Emirati society and its unique culture and traditions.

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Dubai College of Tourism partners with Chalhoub for new gen tourism workforce

Dubai College of Tourism (DCT) has announced a strategic partnership with Chalhoub Group. This partnership comes as part of DCT’s Medyaf programme, the industry nationalisation initiative aimed at preparing talented young UAE nationals for careers across tourism touchpoints including the retail sector. A Memorandum of Understanding (MoU) was signed by Essa Bin Hadher, General Manager of DCT and Wassim Eid, President People & Culture at Chalhoub Group . The MOU will pave the way for the development and career support of DCT students and UAE nationals in various roles in the retail sector. Essa Bin Hadher, General Manager of Dubai College of Tourism, commented, “Our partnership with Chalhoub Group will provide a major boost to our Medyaf programme to create more opportunities for talented Emiratis to work in the retail sector. The continuing collaboration with the private sector in Dubai comes within the framework of strategic measures being undertaken to meet a key goal of Dubai’s tourism strategy to make the city the world’s No.1 most visited, revisited and preferred destination.  During these challenging times, there is even greater urgency to expand the pool of local talent by working with industry partners like the Chalhoub Group to achieve the goals of our industry nationalisation drive, a critical element in strengthening the city’s tourist-facing workforce and adding to the sustainability and growth of our industry.” Commenting on the agreement, Wassim Eid, President People & Culture, Chalhoub Group, said, “We are proud to partner with the Dubai College of Tourism to support a new generation workforce and attract UAE nationals to join the luxury retail sector. DCT is giving young talents a great opportunity by introducing them to the private sector and …

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Dubai College of Tourism partners with Jumeirah Group

Dubai College of Tourism (DCT) has announced a strategic partnership with leading international hospitality company, Jumeirah Group, to facilitate graduates in pursuing successful careers in the tourism and hospitality sectors, and forms an integral part of the industry nationalisation initiative, Medyaf. This initiative firmly supports Dubai Tourism’s growth strategy and highlights the pivotal role that local talent will play in the future of Dubai’s tourism sector and its status as an exceptional world-class destination. Essa Bin Hadher, General Manager of Dubai College of Tourism, commented, “The agreement with hospitality leader Jumeirah Group will provide a major impetus to the Medyaf programme of Dubai College of Tourism, to attract and train talented Emiratis for gainful employment in the tourism sector.  It is also a reflection of the strong spirit of collaboration that exists between government and private sector establishments in Dubai and will further enhance the role of the hospitality sector in the implementation of Dubai’s tourism strategy designed to make the city the world’s No.1 most visited, revisited, and preferred destination. With the world going through challenging times, it is imperative to expand the pool of local talent and we are confident that by working with industry partners of Jumeirah Group’s calibre, we will be able to achieve the goals of our industry nationalisation drive, a critical element in strengthening Dubai’s tourism workforce.” Commenting on the agreement, Ellen Dubois du Bellay, Chief Human Resources Officer, Jumeirah Group said, ”The development of young local talent is a key focus for Jumeirah Group. The next generation will be crucial to the future of our company and that of the hospitality sector in the UAE, and we fully support the nation’s mission to …

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Dubai College of Tourism receives international accreditation

Dubai College of Tourism (DCT) has received accreditation for eight of its core certificate and diploma programmes from the Institute of Hospitality, the world-renowned entity dedicated to the career development of tourism professionals worldwide. DCT submitted eight programmes for accreditation, namely, Certificate in Culinary Arts; Certificate in Events; Certificate in Hospitality; Certificate in Tourism; Diploma in Culinary Arts; Diploma in Events Management; Diploma in Hospitality Management; and Diploma in Tourism Management. These programmes were developed by DCT with the twin goals of meeting the demands of the industry for skilled young professionals and to prepare Emiratis for careers across tourism touchpoints, in line with Dubai’s tourism growth strategy. Commenting on the accreditation, Essa Bin Hadher, General Manager of DCT, said, “Dubai College of Tourism is proud to receive this globally recognised accreditation from the Institute of Hospitality. It is testament to the integrity of our international standards across curriculum and faculty and allows us to provide students with the highest quality and relevant training that helps them achieve their academic goals, as well as enabling us to meet the needs of the industry. Gaining accreditation by such a prestigious professional body is also a recognition of DCT’s commitment to continuously strive for excellence to ensure that our graduates are even more readily welcomed by employers in the tourism sector.” Peter Ducker FIH, Chief Executive, Institute of Hospitality said, “The Dubai College of Tourism is an excellent college offering exceptional vocational training and we are delighted to welcome them to our global network. We believe that their certificate and diploma programmes meet the highest quality standards and will provide learners with the skills and knowledge required to progress an exciting career …

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Dubai Tourism partners with Microsoft to streamline solutions for stakeholders

DCT & Microsoft

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has partnered with Microsoft to further streamline data-driven services offered to stakeholders, enhance the e-learning platform for Dubai College of Tourism (DCT) and adopt an innovative approach towards showcasing the city as a must-visit destination. Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, commented, “As we plan for future scenarios, cloud based solutions have emerged as a crucial element of Dubai Tourism’s digital transformation strategy because of the secure, sustainable and scalable nature of the technology. The diversity of our partnership with Microsoft will add to our efforts to embed world class technology solutions to our business systems and further enhance the scope of cutting-edge digital services that we provide our stakeholders in real-time, to help ensure Dubai stays ahead of the curve and also maintain its position at the forefront of the world’s leading travel destinations.” “Microsoft Azure has been at the heart of the company’s efforts to form several strategic partnerships across UAE’s public and private businesses and accelerate their digital transformation agendas by migrating to the cloud,” said Sayed Hashish, General Manager, Microsoft UAE. “Our partnership with Dubai Tourism enables their platform to seek better customer engagement, empower its workforce, optimise operations and reinvent products and services. This is made possible by our two cloud regions in the UAE serving customers across the region to innovate and grow.” Essa Bin Hadher, General Manager, Dubai College of Tourism, said, “Dubai College of Tourism established a strong online learning platform even before the pandemic and today the advantages of using such a system have become more important than ever. Indeed, in this challenging environment, we are able …

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Dubai College of Tourism launches online tour guide programme

Dubai College of Tourism (DCT) has announced the launch of its new online tour guide training programme, which is designed for individuals looking to become professional certified tour guides. Upon passing the programme, applicants will receive a two-year license and will be able to apply to become professional guides for tour operators or start their own tour company. Designed to make the process of getting a tour guide license as convenient as possible, the programme will teach prospective candidates how to present Dubai and its culture to international visitors, in addition to the skills they need to excel in this position. The course, training and testing is currently available in English, with a Mandarin version being developed and to be launched soon. To enroll for the programme, one has to meet certain requirements, which are listed in the online training platform. Commenting on the programme, Essa Bin Hadher, General Manager of Dubai College of Tourism said, “One of our main goals is to ensure that anyone who visits Dubai has an unforgettable experience and is able to create memories that last a lifetime. Tour guides across the city are critical players in ensuring we achieve this, and by launching our easy-to-access programme we are also laying the groundwork for many more talented emiratis and expatriate residents to join the city’s tourist-facing workforce. With online and distance learning assuming more significance due to the current situation, we have sought to simplify the process of obtaining a Dubai tour guide license through this programme.” Once candidates have fulfilled the preliminary requirements, they need to complete three stages within a maximum of 90 days. This includes the ‘Dubai Way’ section, a 12-hour e-learning …

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