Tag Archives: DCT Abu Dhabi

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Miral, Abu Dhabi’s leading creator of immersive destinations and experiences, unveiled Saadiyat Island’s new vision, strategy and brand, positioning it as a leading beach, nature and cultural destination, which bolsters the emirate’s tourism sector and supports the diversification of Abu Dhabi’s economy. This new strategy is set to attract travellers seeking transformative, luxury experiences and drive Saadiyat Vision 2025 which aims to grow domestic, regional, and global visitor numbers, supporting the development of Abu Dhabi’s tourism ecosystem. Saadiyat Island is expected to attract 19 million visitors and contribute AED 4.2 billion in direct tourism revenue by 2025. As with the strategy, the island’s campaign ‘One Island. Many Journeys.’ and new brand have been designed to capture the essence of Saadiyat and underpin its wealth of offerings.  The logo, inspired by the island’s name and the Arabic letter ‘S’, taking the form of the letter in a modern calligraphy style, represents both the island’s rich culture and its modern offerings. H.E. Saleh Mohamed Saleh Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “Saadiyat Island is undoubtedly one of Abu Dhabi’s finest treasures. It is unmatched anywhere in the world for its stunning natural beaches, world-class arts, cultural, educational, wellness, sporting and F&B experiences. This natural island is home to amazing wildlife and luxury hotels alike and there truly is something for everyone to enjoy, seamlessly fitting into Abu Dhabi’s wider strategy as the destination of choice for global travellers. We look forward to elevating awareness of Saadiyat’s enriching experiences as part of Abu Dhabi’s wider offering. From culture and entertainment to amazing landmarks and natural …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has become one of the first UAE government entities to create its own Non-Fungible Token (NFT). During a series of innovative workshops, more than 220 employees collaborated to create the unique NFT digital art, which aimed to reflect DCT Abu Dhabi’s corporate values of being welcoming, pioneering, agile, and collaborative. Jasim Al Hebsi, Acting Director of the People and Performance Department at DCT Abu Dhabi, said: “In creating our NFT collage, we have proven that the spirit of innovation is thriving within our organisation. At DCT Abu Dhabi, our vision is to cultivate knowledge and understanding for our cultural heritage, while also initiating creativity to embrace the future of technology. So, as well as highlighting our corporate values and encouraging teamwork, this project has enabled us to gain a firm understanding of how art and culture are evolving in the digital age.” NFTs are digital assets that represent real-world objects, such as artwork, music, video game, or film clip. The created arts can be purchased or sold online using cryptocurrencies only, and are often encoded and stored on the same cryptocurrency blockchain software. The two-day workshop event consisted of eight sessions where 20 teams worked on creating their designs using a photo library containing more than 1,000 images. The unique designs were fused to create a collage which was later transferred into DCT Abu Dhabi’s exclusive NFT. Since DCT Abu Dhabi’s NFT workshop, other UAE government entities have shown interest in recreating the sessions to make their own unique digital assets. NFTs were first invented in 2014, but they have recently gained recognition as an increasingly popular means …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) concluded its first-ever Visit Abu Dhabi Roadshow event in Tel Aviv, Israel, with the successful two-day event hosted in partnership with Etihad Airways and Experience Hub. The roadshow saw key stakeholders join DCT Abu Dhabi representatives to showcase the UAE capital as the leading tourism destination for families and couples in the Middle East region. Paving the way for long-term partnerships in the sector, members of DCT Abu Dhabi met with tour operators and key stakeholders to promote and discuss the unique and diverse experiences the destination offers Israeli travellers. Nabeel Al Zarouni, Travel Trade & Market Development Regional Section Head – Domestic & Middle East Region at DCT Abu Dhabi, said: “Over the last 50 years of the UAE’s growth, Abu Dhabi has played an integral role in shaping the tourism offering of the region and we’re delighted to have been able to showcase this, and upcoming announcements, to our valued travel trade partners in Israel. Abu Dhabi is a destination that offers the world in one place – culture, entertainment, relaxation and amazing natural landscapes from deserts to beaches. There is something for everyone to enjoy at your own pace, whether it’s the tranquillity of Al Ain to the thrills of Yas Island. We look forward to welcoming more Israeli travellers this year, particularly with the exciting calendar of events we have in 2022 and beyond.” The official visit started on 23 March when the roadshow welcomed industry leaders, Israeli senior management, diplomats, and Abu Dhabi tourism stakeholders at an exclusive networking dinner held at the Hilton Tel Aviv hotel. This was followed by a DCT …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and the National Basketball Association (NBA) announced the launch of the first Jr. NBA Abu Dhabi League, a youth basketball league for 450 boys and girls ages 11-14 from 30 schools across Abu Dhabi.  The league will begin play on Saturday, March 5 and run through the first Jr. NBA Abu Dhabi League Finals on Saturday, May 21. DCT Abu Dhabi and the NBA held an opening ceremony and draft event that saw each school assigned an NBA team, receive corresponding NBA team-branded jerseys for games and participate in basketball development clinics, skills challenges and contests.  DCT Abu Dhabi Chairman HE Mohamed Khalifa Al Mubarak, NBA Europe and Middle East Managing Director Ralph Rivera, and 10-time NBA All-Star Clyde Drexler attended the draft event and interacted with the youth players.  As part of the Jr. NBA Abu Dhabi League, yesterday 40 Special Olympics athletes from Abu Dhabi participated in a Special Olympics Unified Clinic. The Jr. NBA Abu Dhabi League, which is part of the league’s global Jr. NBA programme, will feature boys and girls divisions comprised of 20 teams and 10 teams, respectively, and will expand to include additional schools and leagues in future years.  The league is part of a groundbreaking multiyear partnership between the NBA and DCT Abu Dhabi that will see Abu Dhabi host the first-ever preseason NBA games in the Arabian Gulf in October 2022.  The partnership also includes a variety of interactive fan events featuring appearances by current and former NBA players, a series of NBA FIT Clinics promoting health and wellness, and an NBA 2K League exhibition event. Al Mubarak said: …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has issued the updated list of “Green List” destinations. Vaccinated travellers arriving from these destinations will be exempt from mandatory quarantine measures after landing in Abu Dhabi and will be required to undergo PCR testing upon arrival at Abu Dhabi International Airport, as well as another PCR test on day 6. Unvaccinated travellers arriving from these countries are exempt from mandatory quarantine but will also need to undergo PCR testing on arrival, as well as two further PCR tests on day 6 and 12. Countries, regions, and territories included within the “Green List” will be regularly updated based on international developments. Inclusion in the list is subject to strict criteria of health and safety to ensure the well-being of the UAE community. The list also only applies to countries travellers are arriving from, rather than citizenship. Please note below the updated “Green List” as of 13 July 2021: Albania Armenia Australia Austria Azerbaijan Belgium Canada China Denmark France Germany Greece Hong Kong (SAR) Hungary Iceland Israel Italy Jordan Malta Mauritius Moldova Netherlands New Zealand Norway Republic of Ireland Romania Saudi Arabia Serbia Seychelles Singapore South Korea Sweden Switzerland Taiwan, Province of China Turkmenistan United States of America Vatican City More information on the “Green List” can be found on www.visitabudhabi.com. DCT Abu Dhabi will also continue to issue updates on the list and overall travel status in the coming months.

Sojern announced an extension of their partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) to drive further traveller demand into the Emirate using its Co-Op Marketing Programme. Following a successful pilot of the joint marketing programme, which has reached more than 3 million people so far, Abu Dhabi hotels have been able to increase direct bookings through a highly targeted, digital display and social media advertising campaign. The hospitality industry has been heavily impacted by the pandemic but DCT Abu Dhabi has worked closely with the UAE government to launch a series of stimulus initiatives to support the recovery of the tourism industry. “We were looking for ways to support the hospitality industry and navigate the economic challenges presented by the pandemic, and the partnership with Sojern helps us do just that, by supporting hotels in Abu Dhabi to drive direct bookings and improve room profitability,” said HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi. “DCT Abu Dhabi is committed to collaborative efforts between the private and public sectors within the local tourism industry to continuously support and drive tourism growth to the capital. Our efforts are aligned with the overall strategic objectives and vision — to support the evolution of Abu Dhabi into a world-class destination, while also reinforcing the capital’s position as a forward-thinking tourism destination.” Sojern’s Co-Op Marketing Programme is designed to help Destination Marketing Organisations (DMOs) and their partners increase the effectiveness of their marketing initiatives through collaboration, and drive revenue for the travel industry, at scale. “Hotels in Abu Dhabi were looking to improve their direct booking volumes and reduce commission from …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced plans to boost the recovery of the emirate’s tourism industry by rolling out a series of new retail consumer events, promotions, and campaigns in 2021 under its dedicated retail platform, Retail Abu Dhabi. The new events will expand on a successful 2020, which saw a series of innovative programmes, such as the Vogue Fashion’s Night In Powered by Retail Abu Dhabi, seasonal initiatives including the Unbox Amazing summer campaign, and the signature Abu Dhabi Winter Shopping Season, which generated a 23% growth on total transactions (YoY), and 17% growth in spending, with retail sector sales topping AED 2.4bn on Visa cards alone in participating malls. Now, and in line with the latest global trends for innovative and immersive experiences, Retail Abu Dhabi will continue to elevate the consumer shopping experience in Abu Dhabi in partnership with key stakeholders and international brands, by creating exclusive programming for the Abu Dhabi market, promoting the emirate’s global appeal, and stimulating post-pandemic recovery. “2021 will see the most exciting roll-out of dedicated Retail Abu Dhabi programming, as a result of strategic collaborations with a consortium of global and local, public and private sector entities,” said HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi. “As partners, we are all striving towards a shared goal, which is injecting purpose, passion and energy into the emirate’s tourism reopening and recovery. Introducing unique and first-in-the-region experiences, Retail Abu Dhabi’s 2021 calendar will continue to offer opportunities for both the retail and tourism industry.” A major contributor to Abu Dhabi’s booming economy, Rabih Al Hajri, Acting Executive Director …

Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has extended exemptions of tourism and municipality fees for hotel establishments operating within the Emirate until June 30th, 2021. The exemption follows directives from Abu Dhabi Executive Council that are part of the economic stimulus package and are part of ongoing efforts to support the sector in overcoming challenges from COVID-19. In response to the COVID-19 pandemic, DCT Abu Dhabi introduced a series of initiatives and stimulus packages beginning in March 2020 to support hotel and tourism establishments in the capital. “This initiative is in line with our vision of sustaining and supporting the tourism sector, especially in the exceptional and urgent circumstances that currently face the sector,” said HE Ali Hassan Al Shaiba, Executive Director of the Tourism and Marketing Sector at DCT Abu Dhabi. “This decision supports partners and stakeholders in revitalising the tourism sector and ensuring that it recovers from the effects of the COVID-19 pandemic, providing hotel and tourism facilities with the opportunity to develop and improve their experiences and products. Close collaborations between the public and private sectors are vital, and we are committed to working hand-in-hand to pave the way towards a brighter future,” he added.  

Culture Summit Abu Dhabi has released the full programme for its virtual fourth edition, which will be held under the theme The Cultural Economy and the Economy of Culture. Organised by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), the Summit will take place from 8 – 10 March 2021. Attendance is free and open to the public, with registration now available on the Culture Summit website. Culture Summit 2021 will convene global experts from fields such as design, heritage, media, public policy, and technology, for a series of keynote speeches, panel discussions, case studies, artist talks, performances, and film screenings. HE Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi, said, “Culture Summit is ambitious in its goal to produce innovative, globally-impactful propositions by connecting cultural leaders with key voices from diverse yet related fields, and we will amplify that impact even further this year, through our first virtual and public edition. We create future-facing solutions that aim to change and improve the fields of culture, which are vital contributors to the recovery, growth, and development of any economy.” “Abu Dhabi recognised the significant role that the culture sector and the creative industries play in economic development early on and have always considered them a key aspect in achieving the emirate’s objectives. In a time when the viability of these industries and their practitioners have been particularly affected by current global events, Culture Summit’s discussions will be vital ones, that must result in concrete outcomes,” Al Mubarak added.

Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) announced the ‘Creative Visa’ initiative, which aims to support individuals contributing to the cultural and creative industries in Abu Dhabi. The Creative Visa is open to a wide range of talented individuals operating within key fields across all domains within the cultural and creative industries, including heritage, performing arts, visual arts, design and crafts, gaming and e-sports, media and publishing. This initiative seeks to increase opportunities for residency and employment in Abu Dhabi while simultaneously bolstering the thriving creative scene in the United Arab Emirates. HE Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi, said, “Abu Dhabi is committed to not just nurturing the creative talent found within our borders but to also extending our resources to innovators from the region and around the world. This mutually beneficial system will attract pioneering ideas and creativity to Abu Dhabi, as the Creative Visa will offer participants access to world-class facilities and infrastructure, as well as an attractive, safe and inspiring living and working environment for individuals and families.” He added, “The creative ecosystem of the Emirate plays an important role in all our lives, and we are committed to supporting its practitioners and professionals. Abu Dhabi is a place rooted in cultural heritage and creativity, where culture is a driver of social and economic development. Championing the cultural and creative sectors will continue to be a priority for DCT Abu Dhabi, and this visa is only one of the globally relevant projects we’re launching with continued speed and agility.”