Tag Archives: DCT Abu Dhabi

UN Tourism has recognized the Department of Culture and Tourism of Abu Dhabi (DCT-Abu Dhabi) for its excellence in destination management. Abu Dhabi becomes the sixth Destination Management Organization (DMO) in the world and the first in the Middle East region to receive the UN Tourism QUEST certification, testament to its ongoing dedication to excellence in governance and commitment to sustainability. DCT-Abu Dhabi scored exceptionally high in the three areas of assessment of the certification after receiving 120 hours of capacity building sessions delivered by UN Tourism Academy, which included courses on: Sustainable Tourism; Governance for Sustainable Tourism; Quality and Competitiveness; and Sustainable Tourism Practices for Destination Management. These courses were complemented with eight one-to-one training sessions for DCT–Abu Dhabi officials to advance their understanding of UN Tourism QUEST assessment criteria and indicators. The QUEST certification is an example of UN Tourism’s leading work in the field of tourism standards to improve destination management and governance and highlights the importance and success of public-private-community partnerships, as well as horizontal and vertical cooperation in institutional governance. The Certification is valid for four years with the possibility of renewal.

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) hosted the inaugural Retrofit Summit, bringing together key stakeholders from the hospitality industry, financial institutions and government agencies, alongside industry experts. The Summit addressed the need for retrofitting existing hotels and venues in the emirate to enhance their energy efficiency. The event also served as a platform for industry leaders to exchange best practices, explore innovative retrofitting technologies, and discuss the growing role of sustainability in hotel operations. HE Saleh Al Geziry, Director General of Tourism at DCT Abu Dhabi, said: “The Retrofit Summit is an important milestone in supporting the emirate’s journey towards a more energy efficient future, in line with the ambitions of the Abu Dhabi Department of Energy. As Abu Dhabi’s hospitality sector continues to evolve, this Summit accelerates the adoption of solutions that reduce energy consumption and lower carbon emissions. By fostering industry-wide collaboration and drawing from data-driven insights, we are paving the way for the transition to energy-efficient hotels and venues, while advancing our mission to protect and preserve Abu Dhabi for future generations.” The hosting of the Retrofit Summit stemmed from an extensive Energy Audit Assessment project launched by DCT Abu Dhabi last year, which assessed energy consumption across all hotels and five venues in the emirate, offering tailored recommendations for energy efficiency improvements. Each establishment received a detailed report outlining actionable steps to enhance their sustainability, underscoring DCT Abu Dhabi’s ongoing efforts to support the green evolution of its hospitality sector. Representatives from over 20 organisations and six exhibitors participated in the event, sharing success stories from initiatives that have already delivered notable sustainability gains in Abu Dhabi. The Summit featured speeches …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) concluded its Annual Overseas Conference, a significant event bringing together representatives from DCT Abu Dhabi’s international offices and key global tourism partners from Abu Dhabi. The conference served as a platform for collaboration, strategy alignment, and information-sharing aimed at driving Abu Dhabi’s tourism growth across various international markets. The Annual Overseas Conference provided a dynamic platform for key tourism stakeholders in the emirate to engage with DCT Abu Dhabi’s overseas representatives from key international markets, including the UK, India, Germany, and the GCC, with a focus on optimising Abu Dhabi’s global presence. DCT Abu Dhabi shared strategic insights into the emirate’s Tourism Strategy 2030 and presenting new initiatives and offerings which will support long-term tourism growth. Attendees participated in market-specific networking sessions, fostering tailored collaborations that address the unique needs of each target region. Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, said: “The Annual Overseas Conference enables DCT Abu Dhabi to strengthen relationships with our valued partners, align on strategic objectives, and explore new avenues for enhancing Abu Dhabi’s appeal globally. Through these interactions, we are committed to delivering compelling experiences and ensuring Abu Dhabi remains a top destination for travellers worldwide.” This event underscores DCT Abu Dhabi’s dedication to meaningful partnerships and accelerating tourism industry growth, aligning with the emirate’s goals to position Abu Dhabi as a premier destination for culture and leisure.

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) will be the official destination partner for the Air Expo 2024, set to take place from 19-21 November at the Abu Dhabi National Exhibition Centre (ADNEC), underscoring the emirate’s prominence as a key facilitator of diverse, high-level MICE events in the region. Abu Dhabi Air Expo is one of the most successful aviation exhibitions within the region. Alternating with Dubai Airshow, the exhibition is designed for professionals and offers visitors a wide and representative range of the ever-growing aviation industry. Air Expo 2024 will bring together over 20,000 aviation professionals, industry leaders, and enthusiasts from around the globe, showcasing cutting-edge technologies and advancements in the dynamic aviation and aerospace sectors. It will also feature keynote addresses from thought leaders, and a special focus on the future of aviation through the Advanced Air Mobility segment, which explores the latest innovations in urban air transport, drone technologies, and sustainable aviation solutions. Mubarak Al Shamsi, Director of the Abu Dhabi Convention & Exhibition Bureau ADCEB, said: “We are proud to partner with Air Expo 2024, offering a premier platform for innovation, knowledge exchange, and development in this exciting sector. As we welcome enthusiasts and experts from around the globe, we aim for the event to further showcase Abu Dhabi’s unmatched destination offering and its vast potential as a world-class host for large-scale MICE events, delivering success and value for all involved.” As the Official Destination Partner, DCT Abu Dhabi will strengthen collaborations with key partners while advancing the emirate’s status as a global destination for business events, tourism, and investment. Through its partnership with Air Expo 2024, DCT Abu Dhabi will showcase …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has renewed its strategic partnership with WebBeds expanding its scope to over 30 markets and aiming for a 25% year-over-year increase in the number of hotel guests. This expansion will not only focus on Abu Dhabi City but will also extend its reach to Al Ain, highlighting the emirate’s wide spectrum of tourism experiences. In 2023, the partnership with WebBeds targeted 21 source markets and achieved remarkable success, surpassing targets by reaching 149% of its goal for hotel guests. This success was driven by the collaboration’s joint marketing campaign, which significantly contributed to the increased visibility of Abu Dhabi’s diverse tourism offerings. Continuing the collaborative effort to enhance Abu Dhabi’s global tourism appeal, for the upcoming year the refreshed partnership will focus on key source markets for Abu Dhabi and Al Ain. For Abu Dhabi, the targeted markets include the UAE, India, China, Thailand, Saudi Arabia, Kuwait, Qatar, Egypt, Turkey, Pakistan, the UK, Germany, Russia, the USA, Brazil, Canada, Bahrain, Jordan, South Africa, Singapore, Spain, Italy, and Australia. Al Ain’s source markets will include Algeria, Australia, Bahrain, Belgium, Canada, China, Egypt, England, France, Germany, Hong Kong, Israel, and several others. Abdullah Yousuf, Director of International Operations at DCT Abu Dhabi, said: “Our ongoing collaboration with WebBeds reinforces the importance and effectiveness of showcasing our wide variety of hotels, resorts and other hospitality offerings through a global platform. We are leveraging our combined expertise and driving innovation in the industry and among our stakeholders, while creating memorable experiences for our travellers.” The expanded partnership will introduce key initiatives such as joint sales engagement, targeted campaigns, and trade initiatives designed …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has officially launched its comprehensive Event Licensing Manual, a guide that streamlines and standardises the event licensing process across the emirate. Available online, the Event Licensing Manual offers an extensive overview of the Abu Dhabi Events Licensing System (ELS) and provides detailed guidance on the procedures and requirements needed to obtain and manage event licenses across various types of events, including business, leisure and entertainment, cultural, sporting and religious events. The manual outlines the entire event licensing process, covering requirements for securing and managing event licenses, defining various licenses and permits – including those for mega events with multiple performers – while also providing detailed information on regulatory requirements, application procedures, and best practices to ensure efficient and successful event planning and execution in Abu Dhabi. Additionally, the manual includes sections on health and safety, sustainability, promotion standards, and cultural sensitivity to align events with Abu Dhabi’s objectives and values. HE Saleh Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “The Event Licensing Manual sets a strong, supportive foundation for our stakeholders as it provides clear and comprehensive guidelines that will help our partners to deliver events that meet the highest standards of regulatory compliance and contribute to Abu Dhabi’s growth as a premier destination for events.” The Abu Dhabi events industry is a cornerstone of the emirate’s economic and cultural growth, drawing travellers, business professionals, investors, and partners to a diverse array of events that attract local, regional, and international attention. The introduction of the Event Licensing Manual is a strategic move by DCT Abu Dhabi to streamline event planning and execution, ensure regulatory …

Speaking at a special interview with TravTalkME, Abdulla Yousuf – Director of International Operations DCT Abu Dhabi shared that their target for this year is to reach out to 25 new countries to showcase the many offerings of their destination. He further shared that CIS and Eastern European markets are the new emerging markets that they have seen increasing over the past few years and in terms of the APAC region India and China contribute almost 25% to the market. Going further they would be looking at increasing the number of hotel keys in the emirate and look at attracting visitors to spend more time in the emirate by partaking in various activities. He reiterated that in their various market surveys they have seen different requirements from them, hence they are working to identify these and make sure that they reach out to the correct partners.

The Department of Culture and Tourism – Abu Dhabi (DCT) launched the Arabic language version of the ‘Experience Abu Dhabi Experts’ e-learning platform, a tool designed to actively support partners in the travel ecosystem, including travel agents and tour operators. The platform equips travel professionals across the Gulf with the knowledge needed to showcase Abu Dhabi’s rich cultural heritage, iconic landmarks and attractions and diverse accommodation options to their clients. Specialised content across nine modules covers various facets of Abu Dhabi’s tourism sector, allowing participants to create more attractive and customised tourism products. Upon completion of the programme, participants will receive a certificate officially recognising them as ‘Experience Abu Dhabi Experts’, bolstering their credibility within the industry and providing them with the knowledge to craft personalised travel itineraries for the destination. Abdulla Yousuf, International Operations Director at DCT Abu Dhabi, said: “We are committed to empowering our travel partners across the region by providing them with the necessary tools and knowledge to effectively showcase Abu Dhabi as an ideal destination for all types of visitors. By engaging directly with our partners, we collectively contribute to Abu Dhabi’s compelling growth story and ensure it remains a top choice for travellers seeking unique and enriching experiences.” The module is currently available in Arabic, English, Mandarin, German, Italian, Russian, French and Hindi and will be expanded to 13 languages, making it accessible to the global travel trade. Travel professionals can register for free at experienceabudhabiexperts.com and access the training content anytime, anywhere through mobile devices, tablets, or desktops, flexibly arranging their time and enjoying a convenient online learning experience. Domestic travel is expected to represent the bulk of the travel market in 2024, and …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced a series of four strategic initiatives during its participation at Seatrade Cruise MED 2024, underscoring its commitment to elevating the emirate’s position as a premier cruise destination. To enhance the visitors experience, DCT Abu Dhabi has introduced a new digital cruise guide, designed to help guests discover Abu Dhabi’s top attractions, hidden gems, and cultural experiences. Accessible via mobile devices, the guide offers curated itineraries and insider tips, ensuring visitors make the most of their time in the UAE capital. As part of its commitment to improving the experience of all visitors, DCT Abu Dhabi will launch the Cruise Crew Pass, an exclusive benefit for crew members of cruise liners operating in the Arabian Gulf. The pass offers significant discounts, including up to 25% off at 500+ restaurants, shopping discounts at 25+ retail stores, a free UAE SIM card, and complimentary entry to 10+ cultural attractions. The Cruise Crew Pass will be available via a unique invitation code and accessible through the Abu Dhabi Pass App. DCT Abu Dhabi also announced the addition of new cruise itineraries in the Arabian Gulf, featuring the MSC Euribia, Celestyal Journey, and Resorts World One. These cruises will enhance the region’s cruise offerings and attract a new wave of visitors to Abu Dhabi, further establishing the emirate as a key hub for maritime tourism. Additionally, DCT Abu Dhabi has revealed a new visitor information centre at the Abu Dhabi Cruise Terminal, Zayed Port. The centre will serve as a gateway for cruise visitors, providing essential information, booking assistance, and insights into the emirate’s diverse offerings, enhancing the overall visitor journey from …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Rotana Hotel Management Corp have signed an agreement to collaborate on attracting greater numbers of tourists to the emirate this summer and enhancing the visitor experience, through exclusive promotions and benefits for attractions including Louvre Abu Dhabi, The National Aquarium and Qasr Al Watan. The agreement, which runs until September 2024, reflects DCT Abu Dhabi’s ongoing belief in the power of partnership and collaboration in reinforcing the emirate’s attractiveness as a year-round travel destination offering a wide range of experiences for all to enjoy. It also supports DCT Abu Dhabi’s Tourism Strategy 2030, the ambitious blueprint that signals a new era of expansion and strategic development in the emirate’s travel and tourism sector. The strategy aims to expand hotel room availability from 34,000 in 2023 to 52,000 by 2030, increase visitor numbers from nearly 24 million in 2023 to 39.3 million by 2030, and raise the tourism and travel sector’s GDP contribution from approximately AED 49 billion in 2023 to AED 90 billion annually by 2030. Abdulla Yousuf, International Operations Director for DCT Abu Dhabi, said: “Abu Dhabi is a uniquely diverse and family-friendly destination that provides international travellers with enticing experiences year-round. Our agreement with Rotana ensures that visitors will continue to experience the emirate as a welcoming, extraordinary travel destination, renowned for its safety, year-round sunny weather and diverse offering.” Philip Barnes, CEO of Rotana Hotel Management Corp, said: “We are thrilled to partner with DCT Abu Dhabi to support the promotion of Abu Dhabi as a premier destination. This collaboration underscores Rotana’s commitment to enhancing our guests’ travel experiences this summer. By working closely with …