SIHOT, a customer-centered technology solution managing various aspects of hotel operations, was launched recently at Dubai HITEC 2018. Developed by GUBSE AG in Germany, the solution helps local hoteliers to adopt latest technologies in the fast development and tech progress challenges in the hospitality industry. It combines different modules, from PMS and CRM, to self check-in terminal and web app for the guests, into one manageable application for hoteliers. With Dubai’s high ambitions to attract 25 million tourists by 2025 and the growing numbers of hotel rooms available (additional 155,000 by 2020), local hoteliers are looking for new ways to attract more guests. Having noticed the challenges of hoteliers in the Middle East, SIHOT has partnered with BizGate Marketing & Consultancies to help industry professionals enhance their guest experience. David Warren, Director, International Sales, SIHOT, siad, “We understand the challenges Middle East hoteliers are facing. We want to help them to manage everyday operation using just one complex solution, as well as staying ahead by adopting the latest tech trends.” Mohamad Masri, Managing Director, BizGate Marketing & Consultancies, said, “We’ve been observing the considerable growth of rooms supply this year and it’s the crucial time for hoteliers to optimise their operations and enhance their guest experience.”
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