The organizers of ITB China have announced to host an offline industry gathering at the end of June in place of the ITB China Special Edition trade event originally scheduled in Beijing from 7- 8 May. The industry gathering will be an invitation-only networking event for China-based industry professionals to exchange updates and insights on the future of the Chinese travel market. ITB China Special Edition had been designed at the end of last year as a complimentary event to ITB China 2021 in November and to serve as an industry-hub for informational and commercial exchange towards an expected gradual recovery of China’s international travel market. With strict cross-border travel restrictions still being in place in China, the prospects of international travel to and from China are not reliably predictable at this point in time and Chinese travel agencies are therefore not yet ready to resume regular business activities with regards to purchasing, packaging and promoting international travel products. “Reflecting the current market situation, the trade-focused event – ITB China Special Edition – could not fulfill its intended function and thus would not meet the standard of business value that ITB China had committed to deliver to its partners and customers,” said David Axiotis, General Manager of ITB China. “However, the industry’s desire to stay in touch in person continues unabated, and that is exactly what we will be doing in the first half of 2021 by providing a pure networking occasion to meet face-to-face. At the same time, backed by the anticipation of a powerful resumption of Chinese cross-border travel shared by all our partners, we are moving ahead on the coming ITB China in November with innovative solutions …
Read More »ITB China to be held from November 24-26 in Shanghai
ITB China organizers have announced to launch an ITB China Special Edition in 2021. The two-day business event will make its debut in Beijing from May 7 – 8, 2021, to deliver an innovative showcase for business exchanges while providing a stage for sharing industry insights for the travel industry. The regular edition of ITB China 2021, together with the accompanying ITB China Conference in Shanghai, is being rescheduled to November 24-26, 2021. “Fueled by promising news about vaccine developments we all anticipate upward trends in 2021. The way to real market recovery, however, will be a steady and gradual one that our industry will have to walk jointly in order to reach a post pandemic new normal”, said David Axiotis, General Manager of ITB China, further adding, “As the next major milestone, ITB China is once again leading the way with a tailor-made event format, the ITB China Special Edition 2021. Taking place in Beijing in spring next year, we expect a promising outlook on cross-border travel and emerging business opportunities at that time. Lastly, ITB China 2021 in Shanghai is set to once again serve as the leading platform to connect with the world’s largest travel source market, strategically rescheduled to the end of the year, paving the way for a strong rebound of the industry in 2022.” “The progressive recovery of the Chinese travel market is a highly encouraging sign to the tourism sector in Europe. Together with our members, we will continue monitoring the latest changes in the industry and building on our close cooperation with Chinese partners to prepare for a speedy recovery of international travel as soon as the health situation allows,” said Eduardo …
Read More »ITB China to be held from 12 to 14 May 2021
ITB China 2020 which was postponed due to concerns around the COVID-19 pandemic has been rescheduled and will now be held from May 12-14, 2021 at the Shanghai World Expo Exhibition and Convention Centre. David Axiotis, General Manager, ITB China said, “The travel industry depends on face-to-face meetings like no other. We are very much looking forward to co-hosting 2020 Travel Daily Conference in November and welcoming the world in China again in the customary manner at ITB China 2021 in Shanghai next year. Given the success of three editions of ITB China, and given the fact the China travel market is gradually recovering, we believe the participation of the international suppliers to the events will enable them to speed up the pace to opening up the China market.” Early committed exhibitors who register for ITB China 2021 before 30 June 2020, can benefit from a discount of 15 percent on their stand rental fees.
Read More »ITB China becomes strategic partner of the 2019 World Culture and Tourism Forum
ITB China, the largest B2B exclusive travel trade show in China, has become the strategic partner of the 2019 World Culture and Tourism Forum to be held on October 22-25 in Xi’an, China. Under the topic “Integrating Culture and Tourism to Build an Intelligent Future”, more than 1,000 industry experts will explore new marketing ideas for inbound tourism, destinations and attractions, while promoting the East-meets-West culture and thinking in the mission of developing global tourism for a new era. The conference will be hosted by Xi’an Municipal People’s Government and Ctrip Group. ITB China is organising a senior delegation of international and Chinese travel industry representatives to visit the forum and enjoy four days of exploring new marketing ideas for inbound tourism in China. Hand-picked senior buyers from the established ITB Berlin Buyers Circle will attend the forum this year, representing the international tourism industry. The majority of the buyers are coming from Europe and Asia, covering the MiCE, Corporate and Leisure travel sectors. David Axiotis, General Manager of ITB China, said, “The partnership between Xi’an and ITB China will further promote the city’s amazing culture and tourist offerings beyond China and thus increase Xian’s ties with international travel professionals”. “Being one of the ‘Culture Cities of East Asia’ in 2019, Xi’an has accelerated its evolution into an international metropolis with its rich history and diverse culture backed by cultural confidence and consciousness,” noted Xu Mingfei, Deputy Mayor of Xi’an People’s Government, at the Forum of the Culture City of East Asia. In its 4th year ITB China, taking place from May 13 to 15, 2020 at the Shanghai World Expo Exhibition and Convention Centre, has already established itself as …
Read More »Messe Berlin to become member of World Tourism Alliance
Messe Berlin, a leading trade fair and event organiser , has been awarded membership of World Tourism Alliance (WTA). With ITB China set to take place from May 15 to 17 in Shanghai, the partnership will help strengthen communication between the global and the Chinese travel industry. Sustainable tourism growth from China can be fostered through deep cooperation and support of WTA. “In this multi-layered world, WTA truly plays a unifying role in the drive for global cooperation and development in tourism. Its message of integration and cooperative dialogue has convinced us in the same way as leading tourism representatives, destinations and institutions around the world, said Dr Martin Buck, Senior Vice President, Travel & Logistics, Messe Berlin.” Liu Shijun, Secretary General, WTA, attended multiple events at ITB Berlin and met with David Axiotis, General Manager of ITB China and Dr Martin Buck to talk about possible initiatives and projects. “We are extremely honoured that Messe Berlin has joined WTA and confident that with its expertise and experience, we can build a more competitive and responsible tourism industry for the benefit of all,” said Liu Shijun.
Read More »Finland is destination partner for ITB China 2018
Finland has been selected as the destination partner for ITB China, set to be held in Shanghai from May 16-18, 2018. Around 50 delegates from Finland, which has a strong presence on the show floor, will be representing the country at ITB China this year. Finland will also be the co-host of ITB China’s official opening dinner with some 600 guests in attendance. “Finland has proven that it is attaching great importance in enhancing Chinese tourists’ travel experience. Finland is running a multitude of visa centres in China, working on e-visa solutions for Chinese tourists and has opened up for Chinese mobile payments systems, thereby adding a lot of convenience for the Chinese visiting Finland. These are just some examples clearly proving Finland’s devotion to the Chinese travel market,” said David Axiotis, General Manager, ITB China. Paavo Virkkunen, Executive Vice President, Business Finland & Head of VisitFinland, commented, “Chinese travellers are a very important tourism source market for Finland, and the growth in visitor numbers has been impressive in recent years. We are working to enhance our partnership with travel trade partners in China to provide unqiue travel products to Chinese travellers and ITB China provides us with a great platform to present Finland to Chinese decision makers.”
Read More »Wyndham Hotel Group is the partner hotel of ITB China 2018
Wyndham Hotel Group has become the official partner hotel of the second edition of ITB China 2018, set to take place from May 16-18 at the Shanghai World Expo Exhibition and Conference Centre. A corresponding agreement was signed by Leo Liu, President, Greater China Wyndham Group and David Axiotis, General Manager, ITB China. The hotel group will connect brand new products and innovative services of tourism with the best industry experts in one place. With becoming the official hotel partner of China’s new marketplace for the travel industry, the Wyndham Hotel Group Greater China further solidifies its position as a leading international hospitality company. Liu said, “As one of the international leading hotel groups, Wyndham Hotel Group is pleased to partner with ITB China, a leading international travel expo, in a premier event that offers a professional take on the travel industry in a joint effort to promote its development and therefore deliver better travel experience for Chinese travellers.“ Axiotis said, “We are proud to collaborate with the Wyndham Hotel Group as partners who understands their business and markets so well. I am confident this will be a win-win partnership for both ITB China and Wyndham.”
Read More »ITB China exclusive preview in Shanghai
‘Building the bridge between East and West,’ an exclusive ITB China preview event with more than 60 journalists from China and 15 other countries concluded at the Jin Jiang Tower in Shanghai. Three months before the official opening of ITB China, the new marketplace for the Chinese travel industry, experienced industry professionals shared and discussed their point of view and insights on the Chinese travel industry. Among the distinguished speakers were Dr. Martin Buck, Senior VP Travel & Logistics/Messe Berlin, David Axiotis, General Manager/ITB China, Eduardo Santander, Executive Director/European Travel Commission, John Li, Vice President /Jin Jiang International Hotel Management Co.,Ltd, Mason Ma, General Manager All Region-based Tourism Strategic Marketing & Advertising Department/Ctrip, Frank Wu, General Manager of Overseas Sourcing Center / Tuniu, Tom Jenkins, CEO / ETOA – European Tour Operators Association and Charlie Li, CEO / TravelDaily China.
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