Tag Archives: customer experience

Etihad Airways has enhanced its digital platforms with new features that make travel easier and more personalised for guests. The improvements to etihad.com and the Etihad Airways mobile app introduce new market-specific payment options, expanded self-service capabilities, and enhanced loyalty programme features. Guests can now pay using local payment methods across key markets including India and Europe, easily modify their bookings through the improved self-service options, and seamlessly redeem Etihad Guest miles for flights and upgrades. The enhanced platforms also offer a more intuitive booking process with features such as calendar-based fare searches and local language options. In the Indian market specifically, customers benefit from Hindi language support, locally preferred payment options, and an innovative fare calendar that makes finding the best travel deals easier. These market-specific improvements reflect Etihad’s commitment to meeting the distinct needs of its global customer base. Looking ahead, Etihad Airways is focused on further enhancing the customer experience, with upcoming improvements to the check-in process and more accurate, timely travel updates. These changes will make the entire travel journey, from booking to arrival, even more seamless for guests. Frank Meyer, Chief Digital Officer at Etihad Airways, said: “Our commitment to digital innovation is unwavering. By consistently refining our digital touchpoints, we’ve been able to rapidly implement enhancements that directly benefit our customers. This agile approach allows us to stay at the forefront of the competitive airline industry and consistently exceed passenger expectations.” Arik De, Chief Revenue and Commercial Officer at Etihad Airways, added: “The growth in our digital channels has been remarkable, with online direct sales increasing significantly across our key markets. The close collaboration between our Commercial and Digital Technology teams has enabled us to …

Rayna Tours has partnered with MoEngage to leverage data-driven insights for personalized customer engagement, improve user experiences, and boost loyalty. “Travel is a significant investment, and travellers seek confidence in their choices. Meaningful engagement, with personalized interactions and transparent information, builds trust. Engaging customers throughout their journey ensures their needs are met, leading to satisfaction, return bookings, and referrals. This is where we think our partnership with MoEngage will be fruitful”, said Rajkumar Gaikwad, Business Head, Rayna Tours. Using MoEngage’s intelligent platform, Rayna Tours aims to increase customer retention, drive higher booking conversion rates, and ultimately boost revenue. “Our experience with MoEngage has been positive, empowering us to optimize engagement strategies and drive better outcomes in the travel industry. By leveraging MoEngage’s insights and engagement capabilities, we anticipate a measurable impact on our bottom line”, said Rajkumar, Business Head, Rayna Tours. “We are stoked to be the proud partners of Rayna Tours. The brand has always kept a customer-centric approach and with the help of our partnership, we further plan to strengthen it”, said Sweta Duseja, Director of Customer Success at MoEngage. Rayna Tours joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Azadea, Jazeera Airways, Alsaif Gallery, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints.

Royal Jordanian (RJ) announced the launch of its new Voice of the Customer programme, powered by technology from Medallia, the global leader in customer and employee experience, and delivered by Kantar. The new initiative has been designed to further enhance the end-to-end journey of passengers across RJ’s flight network covering 141 destinations. Royal Jordanian’s Vice Chairman and CEO Samer Majali commented: “Improving the customer experience is at the heart of RJ’s mission, as we strive to better our business performance and deliver class-leading quality product at all journey touchpoints. Our new Voice of the Customer programme has been engaging different customer segments, and we have already received 17,000 pieces of valuable feedback, which we will use to drive the RJ brand towards greater customer satisfaction and loyalty.” RJ’s new Voice of the Customer programme will capture feedback from its flyers from the moment of booking right the way through to their final destination, gathering insight at eight key touchpoints across the end-to-end journey. Using the Medallia Experience Cloud and its AI-powered text analytics capability, RJ will be able to easily identify key trends in passenger feedback and use these insights to drive meaningful change to enhance customer journeys for its growing base of flyers. “Gathering feedback and acting on that insight is the cornerstone of every successful CX strategy. Royal Jordanian has recognised the value of a comprehensive CX programme, and we are delighted to be working alongside Kantar to help RJ realise their vision of customer centricity,” said Eduardo Crespo, Senior Vice President and General Manager of the UK, Ireland, and the Middle East at Medallia. “Kantar is very excited to partner with Medallia to deliver a best-in-class NPS …

Priding itself on a brand promise of ‘Fly Better’, Emirates is investing over US$ 2 billion to enhance its inflight customer experience, including a massive programme to retrofit over 120 aircraft with the latest interiors, plus an array of other service improvements across all cabins starting in 2022. Sir Tim Clark, President Emirates Airline said: “While others respond to industry pressures with cost cuts, Emirates is flying against the grain and investing to deliver ever better experiences to our customers. Through the pandemic we’ve continued to launch new services and initiatives to ensure our customers travel with the assurance and ease, including digital initiatives to improve customer experiences on the ground. Now we’re rolling out a series of intensive programmes to take Emirates’ signature inflight experiences to the next level.” Some of Emirates’ latest initiatives include: elevated meal choices, a brand new vegan menu, a ‘cinema in the sky’ experience, cabin interior upgrades, sustainable choices and a generous approach to the little touches that make travel memorable. Starting from August, Emirates’ passengers can look forward to: New Inspirations, New Menus:  An award-winning team of chefs, a world-class catering team and a wide variety of suppliers have been assembled to design and deliver the best fine dining experience in the sky. New menus will be served on select Emirates routes in First Class, featuring dishes such as pan-fried salmon trout with moqueca sauce and creole rice, roasted duck breast with orange thyme jus, steamed broccolini and fondant potatoes. New menus will also be introduced to Business and Economy on the 1st of September. Purposefully Vegan Choices: Emirates’ new vegan menu is carefully curated to cater to the growing numbers of customers …