Tag Archives: culture

The Ajman Department of Tourism Development (ADTD) announced its new official name, ‘Ajman Department of Tourism, Culture and Media’, highlighting its forward-looking vision of the emirate’s wise leadership to reinforce institutional integration across three pivotal sectors, including tourism, culture and media. The announcement follows the merger of the Ajman Department of Tourism Development and the Ajman Culture and Media Department, forming a single institutional entity under the new name. This move emphasises Ajman government’s dedication to promoting a cohesive governmental framework that supports the emirate’s sustainable development in line with its future aspirations. The new name was established under Law No. (2) of 2025, issued by His Highness Sheikh Humaid bin Rashid Al Nuaimi, Supreme Council Member and Ruler of Ajman, and in line with the directives of His Highness Sheikh Ammar bin Humaid Al Nuaimi, Crown Prince of Ajman and Chairman of the Executive Council. The law stipulates the merger of the Ajman Department of Tourism Development and the Ajman Culture and Media Department into a single institutional entity to reinforce coordination, enhance performance efficiency and foster effective government operations, while attaining full integration across the three sectors to support the emirate’s strategic objectives. Sheikh Abdulaziz bin Humaid Al Nuaimi, Chairman of the Ajman Department of Tourism, Culture and Media, said: “The adoption of the new official name of the department embodies the ambitious vision aimed at consolidating institutional integration between the tourism, culture and media sectors. It reflects a firm commitment to developing a more efficient and flexible model of government work, based on the pillars of innovation and sustainability. This step goes beyond being an institutional initiative to constitute a confirmation of the endeavours and efforts made …

Oman’s tourism activity offerings highlight the country’s strongest assets: a rich local cultural heritage and an extraordinary variety of landscapes, as shown by an analysis carried out by Mabrian, the global travel intelligence and tourism advisory partner. The study indicates that cultural experiences remain a central pillar of the offer, yet nature and active lifestyle activities together now surpass culture as the main source of discovery and enjoyment for travellers exploring the Sultanate. Mabrian, part of The Data Appeal Company – Almawave Group, examined supply and demand trends for experiences marketed through major online activity platforms across Oman’s 8 regions, using data from August and September 2025. “Our data intelligence shows clear opportunities to broaden Oman’s tourism offer around experiences beyond its cultural core, a particular yet relevant element of its tourism value proposition. Strengthening nature and active experiences in underrepresented regions, and making more family-oriented products available online, can help the country reach new segments and extend visitor stays,” says Sonia Huerta, Director of Insights & Tourism Advisory at Mabrian, and supervisor for this in-depth analysis. Mabrian’s data reveals that 37% of all activities and experiences available in Oman are concentrated in cultural tourism, linked to local heritage and monuments. This is followed by nature (28%) and active tourism (17%), which combined account for 45% of total activities offerings in the Sultanate. In terms of sub-products, the top three categories are local heritage, natural landscapes, and active tourism by the sea. Family-oriented activities still hold a limited share of the total portfolio, suggesting an opportunity to expand and reinforce segmented offerings specialised in this segment ,or better highlight existing options suitable for families with children of different ages. In terms …