Tag Archives: csr activities

Miral announced the launch of its robust Corporate Social Responsibility (CSR) strategy for the group, focused on creating positive impact across society. Inspired by its long-standing commitment to the people and communities it serves, the strategy will launch and implement over 80 economic, social and environment initiatives and programmes over the next two years, across the business and all the Group’s subsidiaries – Miral Experiences, Miral Destinations, Yas Asset Management. Mohamed Abdalla Al Zaabi, Group CEO, Miral, commented: “Miral has always been committed to creating world-leading experiences that not only accelerate the realization of the Emirate’s tourism growth and contribution to the industry’s ecosystem, but also to have a positive impact on the communities in which we operate. With the launch of this new group strategy and framework, we are underpinning our commitment, making it integral to how we operate and ensuring that we are taking crucial action across our entire business, to benefit three key groups – people, community, and the environment – helping to achieve our long-term goal of sustainable development. By aligning our focus areas with the United Nations Sustainable Development Goals, we can help establish and promote Abu Dhabi’s leading position as a global destination in eco-tourism and sustainable tourism.” In the last few years CSR has seen increasing relevance to businesses and stakeholders across the world. In the UAE, the CSR UAE Fund was formed in 2018 with the vision to establish the UAE as a global leader in Corporate Social Responsibility. As such, Miral has developed its group strategy to focus on contributing towards society and the environment through innovative and sustainable community interventions, closely aligned with the United Nations Sustainable Development Goals and …

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