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Emirates and the International Cricket Council (ICC) announced a multi-year extension to their global partnership. The long-standing partnership, already in its third decade, is set to become one of the most established in world sport and extends to 28 ICC men’s and women’s events until 2031, including the Cricket World Cup, T20 World Cup and Champions Trophy. The announcement of Emirates as a Premier Partner comes ahead of the ICC Men’s T20 World Cup 2024 which will be hosted in the West Indies and the United States next month, an event at which the global airline will be highly visible and active. Emirates will continue to hold the exclusive naming rights to the Emirates ICC’s Elite Panel of Umpires and Match Referees, and ICC Match Officials will take to the field in the West Indies and the United States with Emirates’ Fly Better branding on their apparel. The airline will be associated with the Decision Review System and Third Umpire decision announcements in-game, ensuring that Emirates is synonymous with pivotal match moments. Commenting on the partnership renewal, Adnan Kazim, Deputy President, and Chief Commercial Officer at Emirates said: “Emirates’ association with cricket has helped us reach new fans around the world and support the growth of the game. Our partnership with the ICC is one of the most established in our global sports sponsorships portfolio and we are pleased to reaffirm our commitment to the sport and to enthusiasts worldwide by extending our association for another eight years. “Cricket is a sport that deeply connects with fans across the world, and we’re pleased to align with the ICC who shares our commitment to provide fans with unique experiences in the coming …

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