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His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, launched the 3rd edition of the “World’s Coolest Winter” campaign during the UAE Cabinet meeting, which was held in Al Zorah Natural Reserve in Ajman. The meeting was attended by H.H. Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, Deputy Prime Minister, and Minister of Finance and H.H. Lt. General Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of the Interior. His Highness Sheikh Mohammed bin Rashid Al Maktoum affirmed that tourism is a major component of the Emirati economy, where all federal and local entities partner to support this vital sector, stressing that the sector development needs cooperation between government and private sectors. His Highness Sheikh Mohammed bin Rashid said: “Today, I chaired the UAE Cabinet meeting at Al Zorah Natural Reserve in Ajman during which we launched the new season of the domestic national tourism campaign, ‘World’s Coolest Winter.” Highlighting Ajman as the starting point for the new season of the World’s Coolest Winter, His Highness noted “Ajman witnessed a tourism, economic, and urban transformation under the direction of my brother Sheikh Humaid bin Rashid. We are proud of the dedication of Sheikh Ammar bin Humaid and his brothers.” His Highness Sheikh Mohammed added: “The World’s Coolest Winter campaign, sparked an increase in domestic tourism by 36 percent in 2021, reaching 1.3 million domestic tourists. This year’s theme is “Our heritage” will focus on spreading the Emirati values.” The current edition of the campaign aims to support domestic tourism within the UAE and attract tourists from around the world to enjoy the warm winter by …

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