Atlantis, The Palm announced a selection of nine local conservation and sustainability projects set to receive funding from the 1 USD contribution initiative the resort launched in June 2021. Over the past 12 months, for every marine animal experience participated in by a guest, Atlantis, The Palm has collected $1 (USD), which has resulted in a $120,000 (USD) investment fund for the project, which aims to support UAE-based conservation and sustainability projects to help protect the ocean and our environment. Over the past two months, UAE-based organisations were invited to apply for funding, after which proposals were solicited and assessed against their contributions to scientific advancement, conservation and sustainability. Atlantis Atlas Project currently focuses on four key groups of wildlife; sharks, rays, dolphins, and corals, and two key threats to the ocean; unsustainable seafood and plastic pollution. With this in mind, projects were selected based on their support of these conservation goals. The first project the funding will support is UAE’s leading social enterprise Goumbook on their ‘Save The Butts’ campaign. This initiative sees the collection of cigarette butts littering beaches and public areas and uses circular economy principles to recycle the waste to create valuable material from it. This campaign will also actively involve Atlantis Dubai’s colleague base through volunteer litter picking and collecting waste within the destination that Goumbook and their partners can recycle. The initiative will also provide a year of funding for UAE-based Seafood Souq, which will support the development of a digital platform to make seafood trade more efficient, sustainable, transparent and traceable. This will involve developing a QR code for diners – to be piloted on Michelin-starred Ossiano’s menu – enabling diners to find …
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