Tag Archives: company

PIF launched the Hotel Management Company (Adeera), a new hospitality management firm that will operate and manage hotels, combining the highest industry standards with timeless authentic Saudi hospitality. Adeera aims to build new world-class Saudi hotel brands and to enhance the capacity of the local sector by launching programs for training and skills development, in cooperation with international hospitality specialists. At a time when Saudi Arabia is cementing its place as a major tourism destination, the company seeks to introduce a portfolio of distinctive Saudi hotel brands, serving various segments from mid-range to ultra-luxury, for different categories of visitor. It will unlock new business opportunities, focusing on the Saudi hospitality experience, working with hotel developers to maximize the contribution from the local private sector. Khalid Johar, Co-head of Local Real Estate Portfolio at PIF, said: “The launch of Adeera comes at a pivotal time when Saudi Arabia is expanding its hospitality and tourism offerings. The company has the opportunity to grow the sector by introducing new hotel brands as the country is establishing itself as a major tourism destination. Adeera’s unique focus on Saudi culture and traditions will provide a distinctive edge.” The establishment of Adeera underlines PIF’s role as an industry enabler in developing Saudi Arabia’s strategic sectors, driving economic growth and diversification. It follows a series of significant investments by PIF in both the tourism and real estate sectors. This includes investments such as the hospitality company Boutique Group – which specializes in developing historic and cultural palaces into luxury boutique hotels – the agri-tourism company Dan and the tourism investment company Asfar. Saudi Arabia’s National Tourism Strategy aims to attract 150 million visitors and have tourism contribute 10% …

HBX Group launched its Marketing Suite, a combination of marketing services designed to inspire, convert, and drive growth in the travel space. With this launch, HBX Group aspires to become the primary retail media network within the travel industry, serving as a point of reference for hotels, DMOs, airlines, mobility providers and any business seeking to engage with travellers and travel distributors. HBX Group Marketing Suite is composed of two key solutions: Travel Media Solutions and a Digital Marketing Agency. HBX Group’s Travel Media Solutions offers a suite of complete advertising products in an extensive network of hard-to-reach digital spaces, with the potential to reach over 50.000 travel agencies and 3.500 tour operators across 65 countries, as well as travellers from over 100 booking websites and strategic partners. These advertising solutions include digital banners on B2B and B2C websites, social media marketing, bespoke newsletters, email sponsorships, and landing pages. On the other hand, the Digital Marketing Agency is focused on tailor-made strategies developed by expert travel marketers to accelerate business growth within the B2C audience. Services include B2C digital campaign management, marketing advisory, insights, creative services, brand management, and more. HBX Group brings years of experience in the travel sector, giving the company a deep understanding of its unique needs and challenges. This knowledge allows HBX Group to design its services specifically to the demands of travel businesses, ensuring more effective and relevant marketing strategies. Its team of digital marketing experts, specialised in the travel industry, ensure that clients receive thorough, personalised support and guidance, from strategy development to execution and optimisation. The company also has access to the latest technologies to implement and refine marketing strategies. This includes advanced analytics, innovative advertising platforms, …