Tag Archives: coffee house culture

Vienna Tourist Board showcased how its coffeehouse culture contributes to the city’s quality of life at the ‘Sip of Vienna’ barista masterclass hosted in collaboration with Julius Meinl in Dubai. The Masterclass experience included a tasting session and a discussion about the process of selecting and roasting green coffee beans as part of the learning experience. The highly trained baristas at Julius Meinl demonstrated how to prepare the “Wiener Melange”, a typical Viennese coffee speciality and showcased how to grind the beans, measure, and brew coffee using a variety of different methods. With around 2,200 coffeehouses in Vienna, ranging from elegant traditional cafés to simple bistros with standing room, from spacious café-restaurants to cosy café-patisseries, the Viennese coffeehouse culture inspires artists and guests. As a result of Vienna’s coffeehouse culture fulfilling an invaluable social function, UNESCO added it to its Intangible Cultural Heritage list in 2011. Throughout Vienna, people meet in coffeehouses to philosophize, relax, meditate, read the newspaper, gossip, flirt, play billiards and chess, and talk with friends and strangers. Matthias Schwindl, Media Relations Manager Middle East at Vienna Tourist Board, said: “The Viennese coffee house is known around the globe for its informal pleasantness, as an oasis of gemütlichkeit. Gugelhupf, Sachertorte, and many other tarts and cakes seduce with the promise of sweet pleasure. Vienna embraces international coffee trends like different flavour profiles and new and old preparation methods, from cold brew to drip filter, while incorporating sustainability, natural purity, fair trade, and direct trade.” During the event, Vienna Tourist Board also showcased the reasons why Vienna has the highest quality of life in the world. Schwindl added: “Viennese coffeehouse culture plays a significant role in enhancing the …

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