Tag Archives: cinemacon

VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim, will be recognised at CinemaCon, the world’s most influential cinema conference, for its contribution to Saudi Arabia’s burgeoning cinema sector. During the International Day programme (25 April), Saudi Arabia will be honoured with the Emerging Market Spotlight Award and, as a leading exhibitor and key player in the growth of the Kingdom’s cinema industry, the award will be presented to VOX Cinemas. This is the second time that VOX Cinemas has been recognised at the prestigious event having previously been awarded Global Achievement in Exhibition in 2017. Saudi Arabia is receiving the honour following a 95% year-on-year box office increase in 2021 according to Comscore, the media measurement and analytics company, who sponsors the award. The previous recipient of the award was Nigeria in 2019. “Cinema in Saudi Arabia is growing at an unprecedented speed and, in just over four years, it has established itself as a major box office player on the global stage. VOX Cinemas will continue to play a leading role in creating a sustainable film industry and growing the cinema culture in the Kingdom by expanding its footprint and developing a dynamic content ecosystem”, said Ignace Lahoud, Chief Executive Officer, Majid Al Futtaim Leisure, Entertainment & Cinemas. He added, “We are proud to see Saudi Arabia’s film industry receive international recognition and are honoured that CinemaCon has selected us to accept this award.” Mitch Neuhauser, Managing Director of CinemaCon added, “With almost 80% of the worldwide box office now coming from overseas, the international market has never played a more important role the cinema industry. In particular, the Saudi film sector is the emerging market to watch …

Read More »