Tag Archives: Chinese tourists

The Qatar Tourism China Roadshow 2023 was successfully held across four major cities in China including Shenzhen, Guangzhou, Shanghai, and Beijing. During the travel-trade roadshow, Qatar Tourism introduced Qatar’s rich cultural heritage, modern infrastructures, as well as the country’s tourism and hospitality offerings to over 200 industry professionals including online travel agencies (OTAs), local tour operators and trade media. In partnership with Qatar Airways, Qatar Tourism led a strong delegation at the roadshow that included WeChat Pay, Alipay, five Doha hotels, three destination management companies (DMCs) and three official associations in Qatar. The strong delegation helped to position Qatar as an appealing destination for the contemporary Chinese consumer and showcased both diversified and high-quality tourism products. China represents an important source market with many of its travellers looking for a destination that caters to a luxury city break. Last year, Qatar Tourism’s China Representative Office hosted 31 seminars and trainings for travel trade stakeholders, supporting 524 participants to obtain their Qatar specialist certificate, and made hundreds of sales calls across the mainland. Moreover, 400 million Chinese television viewers were reached after exciting collaborations with CCTV and Migu led to the production of “Meet Qatar” and “Boiling Qatar” during the FIFA World Cup 2022™.

Saudi Tourism Authority (STA) has taken a significant step forward by signing a Memorandum of Understanding (MoU) with leading global payment services provider UnionPay International. The agreement will support the development and strengthening of Saudi’s positioning as a tourism destination for UnionPay cardholders from China and around the world as Saudi drives forward its ambition to welcome even more Chinese visitors to the authentic home of Arabia. The MoU aims to enhance Saudi’s comparative advantage in attracting Chinese travellers to the country with STA and UnionPay International promoting Saudi as a UnionPay-friendly destination for the global Chinese community. UnionPay already has extensive partnerships with banks in Saudi, including Al Rajhi, SNB, Al Inma, Riyad, and are actively expanding with the acceptance rate of UnionPay cards in Saudi expected to increase to more than 70% by the end of 2022. Fahd Hamidaddin, CEO and Member of the Board at Saudi Tourism Authority, said, “Today’s announcement is another significant step in our journey to position Saudi as a leading global tourism destination for the Chinese traveller. As Saudi accelerates its China-readiness program across the different visitor touchpoints, this exceptional partnership will ensure Saudi is top-of mind for Chinese travellers and UnionPay cardholders wanting to explore and experience the authentic home of Arabia.” James Yang, Head of UnionPay International Middle East, said, “This signing is an important part of UnionPay’s internationalization strategy, and we hope that through continuous and in-depth cooperation, we can drive the development of tourism in Saudi. Together with Saudi Tourism Authority, we are creating opportunities for growth and creating greater convenience for our Chinese and global UnionPay cardholders.” UnionPay has accelerated its regional business in recent years, to better …