Dusit International has introduced ASAI Hotels for the curious, millennial-minded travellers with authentic local experiences in vibrant cities and resort destinations worldwide. Set to launch in Q1 2019 with its first hotel in Bangkok’s renowned Chatuchak Market, ASAI Hotels embraces a sustainable, community-focused concept, with each property designed to reflect the culture and heritage of its location through collaborations with local artisans. In line with the four core pillars of the brand – Thoughtful Essentials, Common Areas, Locally Inspired and Connected Community – each hotel will feature compact rooms, whose contemporary design will emphasise on key features like superior quality beds and high pressure rain showers. A large mixed-use space, meanwhile, will include a cosy and efficient work space, a leisure area, and a restaurant concept curated by local chefs who champion sustainability. The Chatuchak hotel includes an eatery developed by Bangkok-based chefs and restaurateurs, Jarrett Wrisley and Paolo Vitaletti, whose own restaurants, Soul Food Mahanakorn and Appia, are renowned for their sustainable approach to cooking. Their menu at ASAI Chatuchak will highlight produce from Thailand’s Royal Projects. Each ASAI hotel worldwide will leverage technology to streamline the booking and stay experience. This includes the implementation of self check-in kiosks, and exclusive online guides that link guests with authentic local experiences and lesser-known.
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