Central Hotels & Resorts reveals its ambitious goals for 2024, anticipating an impressive 3.5% overall growth in both revenue and occupancies. Building on the positive trends observed in 2023, Central Hotels & Resorts is set to embark on strategic expansion, with a sharp focus on key international markets. The upcoming year will see a targeted approach, with a specific emphasis on capturing the burgeoning travel markets of the CIS and East European regions. Additionally, Central Hotels & Resorts aims to make substantial inroads into the dynamic travel landscapes of China and Central Asia, aligning its strategy with observed trends and tapping into the vast potential these markets hold. “As we set our sights on 2024, Central Hotels & Resorts is poised for a year of unprecedented growth and strategic expansion. The positive indicators from 2023, coupled with our targeted approach to key international markets, position us for success in the evolving landscape of global hospitality,” said Abdulla Al Abdulla, Chief Operating Officer and Group General Manager of Central Hotels and Resorts. In 2023, Central Hotels & Resorts recorded a surge in December occupancy rates, rising from 91% to an impressive 94%, accompanied by an 11% boost in revenue during the same period. Throughout the holiday season, a well-balanced distribution of guests across various channels, including online platforms, travel trade, and group segments, contributed to the brand’s success. Diverse nationalities, including France, Germany, the United Kingdom, Saudi Arabia, and the Netherlands, emerged as primary sources of guests during this festive period. “The significant presence of guests from these countries played a pivotal role in driving the success of the business during the holiday season, emphasizing the importance of international markets in …
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