Tag Archives: Capitalising on Experiential Travel: China & India Mega Source Markets

Major tourism destinations in the GCC will increase efforts to target Indian and Chinese inbound tourists, as regional and international guests from Europe continue to feel the acute financial pressures of the challenging global economy. The findings were published on April 24 by Colliers International at Arabian Travel Market, at Dubai World Trade Centre, during a seminar session entitled ‘Capitalising on Experiential Travel: China & India Mega Source Markets’. Already key markets for the region, China counts an average of 122 million outbound tourists annually and India contributes 22 million, with overseas spending calculated to be $252 billion and $15.4 billion respectively in 2015. China’s outbound tourism market is currently growing, on average, 6.7% year-on-year, while India’s market posts average annual growth of 7 per cent. The trend is largely proliferated by increasing levels of personal wealth and a demand for experiential travel.  China is home to 1.4 million high net worth individuals (HNWI), with 146 million working class nationals, representing 19% of the working population, and 90 million urban blue collar workers. Counted together, they represent almost 29% of the population and are the most likely to travel. India, meanwhile, is home to 433,000 HNWI, with 59 million considered urban middle and educated urban and 97 million counted as urban blue collar workers. Together, they represent almost 31% of the population that is eligible and likely to travel. Making a total of 12 recommendations concerning visas, accommodation, cultural sensitivities and marketing, the report advises GCC-wide multi-entry visas with similar principles to the Schengen Area; hotel welcome kits and signage in guests’ native languages; promotion of cultural celebrations and festivals from each country; and targeted loyalty programmes. According to the …

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