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The Jamaica Tourist Board has appointed Buzz Travel Marketing Middle East as its new Trade Representative office for the Gulf Cooperation Council (GCC) region. This partnership marks an exciting milestone in Jamaica’s efforts to expand its presence and strengthen relationships within the GCC travel market. Buzz Travel Marketing Middle East’s extensive experience and deep understanding of the GCC travel landscape, make them an ideal partner to achieve Jamaica’s overarching tourism goals and communicate its diverse tourism offerings. The appointment reflects the Jamaica Tourist Board’s investment in its strategic focus on enhancing visibility and engagement with travelers from the GCC countries. “Selecting Buzz Travel Marketing Middle East to represent Jamaica in the GCC region is a commitment to our strategic ambitions to attract more visitors from this lucrative market said Minister of Tourism, Hon Edmund Bartlett. “The GCC region holds great potential for Jamaica’s tourism industry, and we are confident that having a team on the ground with such expertise will help us reach and resonate with travelers seeking unique experiences in our beautiful island destination.” In 2023, Jamaica achieved a 17% increase in tourist arrivals from the previous year recording more than US4.2 billion in revenue, proving its resilience amidst global challenges. Building on this momentum, Jamaica continues to push the boundaries by receiving investments valued at US4 to US5 billion in tourism development which is projected to bring 20,000 new rooms in the next 10 to 15 years, including the much-anticipated debut of 2,000 new rooms in 2024 and a total of 8,500 rooms by 2025. “Jamaica is ready to welcome more visitors from the GCC region which will build a stronger relationship through our diverse culture and tourism offerings. …

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