Starwood Hotels and Resorts Worldwide has entered Saudi Arabian market with its innovative Aloft brand with the opening of Aloft Riyadh. The property features 281 modern, loft-inspired guest rooms with the brand’s signature offerings, such as an ultra-comfortable plush signature bed and custom amenities. The hotel offers a variety of food and beverage outlets including Dish, an all-day dining restaurant; Re:fuel, a 24-hour grab & go for light meals; the brand’s signature w xyz lounge, the go-to hang out with a fun social vibe, serving handcrafted drinks and snacks and the trendy Crush rooftop pool café. Other features at the hotel include a well-equipped Re:charge gym and more than 220 M2 of meeting space across five Tactic rooms. Designed for today’s hyper-connected, tech-forward global traveller, Aloft continues to re-define the traditional hotel experience and strengthen its footprint in the Middle East, following the success of Aloft Abu Dhabi in the United Arab Emirates. Owned and developed by FAS Hotels, division of Fawal Al Hokair group, Aloft Riyadh offers a vibrant social scene in the dynamic city of Riyadh. “With a portfolio of more than 100 hotels in dynamic destinations around the globe, Aloft continues to be one of the fastest growing hotel brands and is set to open 12 more properties in the Middle East by 2020,” said Brian McGuiness, Global Brand Leader, Specialty Select Brands, Starwood Hotels & Resorts. Centrally located at the intersection of Riyadh’s main Olaya Street and Makkah Road, the hotel is in close proximity from the key government ministries, the shopping and restaurants of the downtown core, the National Museum and the Diplomatic Quarter.
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