Tag Archives: Breuninger

It is once again time to return to Germany with a special focus on its popularity as a shopping destination. The focus of this webinar will be on Breuninger, one of Germany’s most prestigious department stores on 23rd November 11am UAE time. With the recent announcement that the limitations on GCC travellers have been relaxed, it is once again time to discover some of the destination’s new and renovated experiences. The German National Tourist Office will host a special webinar to highlight the various offerings, with a particular emphasis on Germany as a shopping destination. “I’m looking forward to refreshing our industry partners on destination Germany and informing them of the latest travel guidelines to Germany while also highlighting one of the most prestigious department stores Breuninger,” said Yamina Sofo, Director Sales and Marketing, German National Tourist Office, Gulf Countries. We’d like to invite you to pre-register for the event and come prepared with all of your questions.” For a moment, everything was put on hold due to the pandemic, but now it’s time to revisit and rediscover the many shopping spots throughout Germany. Travellers and shoppers can find anything they want, from discounts to fine couture, from second hand knickknacks to futuristic treasures, from worldwide to traditionally German brands, always prompt, easy to find, and, at an unbelievable low cost. The unique selling characteristics of one such retail destination, Breuninger, will be highlighted in this webinar. It will be a chance for the travel industry to rediscover the destination after the Covid era. “For 140 years, the fashion and lifestyle company Breuninger has been setting high standards in the areas of fashion, beauty, and lifestyle, “ said Lena Schulz, …

With the continuous increase of Gulf travellers to Germany recording 1.8 million overnight stays in 2018 compared to 770,000 in 2009, the vibrant city of  ‘Heidelberg’ and luxury shopping destination ‘Breuninger’ have stepped up to the plate to attract Gulf visitors. Heidelberg is a famed university city courting GCC travellers with its café-hopping, restaurant and confectionery culture combined with rich historic attractions. The city hosts the original Vetter’s Brauhaus inn, which has exported its culture of freshly brewed drinks, sausage and over-fresh pretzels worldwide. Considered a haven for foodies, Heidelberg visitors can ride the funicular up to the castle and dine in ‘Scharffs Schlossweinstube’, the elegant Michelin-starred restaurant in Heidelberg Castle with amazing views of the old town and the river. To attract family visitors during the festive winter break, Heidelberg is underscored with an abundance of colourful season markets. “Heidelberg is also a member of Germany’s barrier-free concept, which has provided great access to attractions and activities for the physically challenged and the city has produced the HeidelbergCARD which offers a host of benefits and discounts to visitors. For the visually impaired, we have tailor-made excursions in German and English, including the ‘Discover Heidelberg by ‘Sensing, Smelling, Feeling’ guided tour. This brings the city’s history to life by sensing the environment, feeling monuments and smelling the scents of the city,” said Nina Koch, Director Sales of Heidelberg Marketing. Meanwhile, Breuninger one of Europe’s leading department stores, is anticipating its luxury retail experiences will attract high-end GCC shoppers to 11 stores throughout Germany. Breuninger has been in the fashion and lifestyle business for over 135 years, offering an exclusive selection of international designer brands, aspiring new-to-market brands and outstanding services. …