Tag Archives: branded residences

In the lead up to the Future Hospitality Summit (FHS) Saudi Arabia taking place in Riyadh with TravTalkME as media partner, Knight Frank has released that 73% of buyers with families prefer branded residences for long-term living in their study about the surging demand for branded residences in the Kingdom. The report titled “Destination Saudi, branded residences in focus,” discusses the strong momentum branded residences are gaining in Saudi Arabia’s real estate sector, with 68 percent of expat buyers surveyed saying they are likely to purchase a branded residence in the Kingdom. Millennials are leading this demand, and hotel-branded residences are their top choice—especially among high earners with household incomes above SAR 40,000 per month. Key highlights from the report include: • 73% of buyers with families prefer branded residences for long-term living • 52% are interested primarily for investment purposes • Preferred locations include Riyadh (48%), Jeddah (33%), and NEOM (29%) • Expat respondents expect to spend a combined SAR 630 million on branded residential assets • A majority of buyers prioritise design, service, and proximity to business districts and schools As Saudi Arabia continues its urban and hospitality transformation, this emerging asset class offers strong potential for investors and developers looking to meet evolving lifestyle expectations and has a dedicated track at FHS Saudi Arabia with sessions about market trends, legal frameworks, investor strategies and global buyer behaviour.  

In a significant move set to bring Manhattan’s creative legacy to the Middle East, Clédor  has officially signed a partnership agreement with Arthouse Hotel, NYC. Coming to the iconic Al Marjan Islands in Ras Al Khaimah, Al Marjan Arthouse, valued at AED 400 Million, will be the brand’s first residences outside of the USA. With a project development pipeline valued at over AED 2.1 billion, Clédor continues to make bold strides in reshaping the region’s real estate landscape. These branded residences are part of Clédor’s vision to deliver high-yield, design-forward communities that offer 150%+ investor returns and average unit prices exceeding AED 14 million. The signing ceremony took place today, at the elegant Amelia Lounge in Downtown Dubai, in the presence of Omar Gull, Founder & Chairman of Clédor, Karim El Aqabi, from Arthouse, Arch. Abdulla Al Abdouli, CEO, Marjan and Islam El Dafrawy, Co-founder, Prospect. “Today’s signing marks the beginning of a powerful collaboration rooted in excellence, heritage, and innovation. We are very excited to partner with Arthouse Hotel, NYC, to bring a legacy of refined and artistic living into the heart of the UAE’s most dynamic communities – Al Marjan Island. With Arthouse, we’re introducing a new style of luxury, one that brings a creative, cultural dimension to Ras Al Khaimah. “Al Marjan Island is already a powerhouse for leisure and entertainment, drawing visitors and investors from all over the world. Through this partnership with Arthouse, we hope to add a new layer to the island’s story, a place where art and culture live side by side with lifestyle and hospitality. We are truly grateful to Arthouse NYC, and Marjan leadership and our strategic partner Prospect for believing …

Rashed Darwish Al Ketbi (RDK) Group unveiled Tower Two at Marriott Residences Al Barsha South, Dubai. This launch brings the latest in Dubai’s branded residential offerings, with each apartment offering a sophisticated lifestyle and breathtaking views of iconic landmarks, including the Burj Khalifa and Burj Al Arab. With Tower One now 90% occupied, Tower Two introduces 137 beautifully designed, fully furnished units across 24 floors, ready for immediate move-in. The units feature exquisite luxury finishes, including Italian marble in the kitchens, enhancing the elegance and sophistication of these residences. Prospective buyers can take advantage of an attractive payment plan that allows them to pay just 20% and move in, with starting prices for one-bedroom apartments set at AED 2,404,000, making this an ideal opportunity for those seeking luxury living. Building on the remarkable success of Tower One, this development highlights Marriott International’s commitment to providing premium, brand-managed residences that cater to Dubai’s growing demand for luxury living. Key features of the Marriott Residences Al Barsha South, Dubai, include: • 137 Units: A diverse selection of homes to suit various lifestyles and preferences. • 24 Floors: A towering testament to architectural excellence and innovation. • Townhouses & Penthouses: Exclusive living spaces for those seeking grandeur and privacy. • 1, 2, and 3-Bedroom Apartments: Elegant and spacious homes designed for modern living. • 24/7 Reception and Security: Round-the-clock concierge and security services ensuring peace of mind and convenience. • Residents Amenities: A suite of bespoke services and facilities tailored to the discerning homeowner, including an outdoor pool and Jacuzzi, a fully equipped gym, saunas, games room, kid’s playground, two well-equipped meeting rooms, and an exclusive Residents Lounge offering refreshments throughout the day …

Sofitel announced 70 residences in Downtown Dubai with 6 exceptional penthouses and 64 residences offering a variety of premium amenities, including a state-of-the-art fitness center, a café, an immersive cinema room, and a health club with a stunning 15-meter swimming pool. Additional services such as 24/7 concierge, valet services, and à la carte options inspired by Sofitel’s French zest like personal chefs, childcare, and in-residence housekeeping are available to ensure that residents enjoy an elevated lifestyle. Located in the iconic Downtown Dubai district, just a stone’s throw from Burj Khalifa and Dubai Mall, Sofitel Residences Downtown Dubai provides unparalleled access to world-class restaurants, cultural attractions, and renowned boutiques. Residents will experience a unique blend of Middle Eastern culture and modern French aesthetics, seamlessly integrated into every living space. “As we celebrate the 60th anniversary of the Sofitel brand throughout 2024, this project marks an exciting new chapter for us, bringing our signature French zest and heartfelt service to the real estate market in Dubai. Sofitel Residences Downtown Dubai will set a new standard in luxury living, offering an unmatched lifestyle experience in one of the city’s most exclusive areas. With Sofitel’s rich heritage and our ongoing commitment to redefining luxury living, this project is the perfect fit for the branded residences market. We are thrilled to welcome future residents to this unparalleled living experience in one of the world’s most vibrant cities.” — Maud Bailly, CEO of Sofitel, Sofitel Legend, MGallery, and Emblems. This new residential development further strengthens Sofitel’s presence in the luxury segment in UAE, targeting the real estate business and diversifying its business lines. Jean-Baptiste Recher, Regional Vice President of Development for Accor’s Luxury Brands based in …

Branded residences, one of the fastest-growing sectors in hospitality, will take center stage at FHS World (30 September to 2 October), with a dedicated, full-day conference led by one of the sector’s leading innovators Accor One Living. Debuting at FHS World on 2 October, The Branded Residences Forum will feature workshops and conference sessions exploring the sector’s rapid growth in the Middle East and across the world. The event will examine key topics related to the development and operation of branded residences, including value creation opportunities, the growing array of branding options available to developers, the emerging trend towards standalone branded communities, and the arrival of non-traditional players such as luxury automotive and fashion brands in the sector. Sustainability strategies, legal structuring, design and sales & marketing case studies are also on the robust agenda, along with the exploration of sector-related topics including co-working concepts, the evolution of shared living and the rapid growth of private clubs as places to work. According to Savills Residential Development Consultancy, the branded residences sector has grown by 160 per cent globally over the last decade. By the end of 2023, there were approximately 1,300 projects around the world, with hotel branded residences accounting for 82 per cent of them. Savills data also shows that the Middle East – which is rapidly emerging as a global hub for the sector – currently has 45,000 residential units in 200 branded developments across 80 brands. With a staggering 500 per cent increase in branded residences in the last decade – from 10 in 2014 to 50 in 2023 with another 50 in the pipeline – Dubai is the most active market worldwide and now rivals Miami, New York …