Tag Archives: Boutique

FORM Hotel Dubai is redefining the meaning of boutique hospitality. Located in Al Jaddaf, a rapidly emerging hub celebrated for its proximity to Dubai Creek and Dhow Wharfage, the hotel seamlessly blends contemporary elegance with the warmth of cultural heritage. As a member of Design Hotels and part of Marriott Bonvoy, FORM Hotel stands out as a testament to modern sophistication and timeless charm. Stepping into FORM Hotel, guests are greeted with a world where thoughtful design meets impeccable attention to detail. Each spacious room is adorned with custom-crafted furniture by contemporary artists, creating a unique environment that feels both personal and inspiring. From the rooftop terrace offering panoramic views and a temperature-controlled pool to a state-of-the-art fitness center, every amenity has been carefully curated to elevate the guest experience. Dining options at FORM Hotel further enhance its appeal, offering culinary experiences that celebrate global flavors while embracing the art of hospitality. Recognized globally for its dedication to excellence, FORM Hotel has earned accolades such as the World Luxury Hotel Awards 2024 for Luxury Boutique Hotel, UAE, and Luxury Urban Hotel, Middle East, among others. These achievements underscore the hotel’s commitment to delivering an unparalleled experience for its guests. Al Jaddaf’s transformation into a thriving urban district mirrors FORM Hotel’s vision of innovation and progress. Just minutes from Downtown Dubai and Dubai International Airport, the area has become a sought-after destination for its strategic location and burgeoning cultural scene. FORM Hotel’s presence in this dynamic neighborhood speaks to its role as both a pioneer in boutique luxury and a partner in the district’s growth. “As we step into 2025, FORM Hotel continues to champion boutique hospitality in Al Jaddaf, a …

Boutique Group signed MoU with Sommet Education. Sommet Education will support Boutique Group through customized and bespoke training pathways, enabling Boutique Group employees to benefit from Sommet Education’s vast experience in crafting hospitality programs, tailored to the talent development of the company’s employees. As Boutique Group continues to recruit talent, locally and internationally, Sommet Education has the opportunity to play a significant role through its established network to ensure that the unique talents from its Hospitality schools join the Boutique Group’s team. A leading international network of hospitality management and culinary arts schools, Sommet Education encompasses prestigious institutions such as Swiss originated hospitality business schools Glion Institute of Higher Education and Les Roches, together with culinary and pastry arts school École Ducasse. Boutique Group is a one-of-a-kind hospitality company developed to deliver a unique ultra-luxury Saudi experience that contributes to the local economy and enhances the Kingdom’s position as a leading cultural tourism destination in line with the Vision 2030. The collaboration between Boutique Group and Sommet Education will focus on three main areas: training programs, recruitment, and internships. Boutique Group will offer internship programs for students, providing them with invaluable hands-on training and experience. In turn this will help to establish a talent network, ensuring a flow of passionate individuals who are familiar with the company’s ethos and standards.