Sabre Corporation announced a new strategic partnership with Bangladesh’s national flag carrier, Biman Bangladesh Airlines (Biman). Under the new agreement, Biman will adopt the SabreSonic Passenger Service System (PSS) to power digital transformation, drive revenue growth and improve the passenger experience. Biman has also selected a further set of Sabre solutions as well as renewing its global distribution agreement with Sabre to help meet the demands of modern-day travellers, ensure availability across all points of sale, maximize customer acquisition, leverage its loyalty program and stimulate demand as industry recovery gains momentum. “We’re thrilled to embark on a new relationship with Sabre during this critical time for the travel industry,” said Dr Abu Saleh Mostafa Kamal, Managing Director and CEO, Biman. “It is more important now than ever that we have agile and advanced solutions to empower us to improve operational efficiencies, boost revenue as we move into recovery, and to create a differentiated brand experience in the competitive Bangladeshi market and beyond. We look forward to flying our nation’s bi-coloured flag domestically, regionally and internationally as borders re-open, with support from Sabre’s robust technology.” The Sabre Commercial Platform, the platform within which SabreSonic PSS is housed, is positioned to help empower airlines to drive revenue maximization and a differentiated brand experience. It meets airlines where they are and takes them where they want to go through flexible, open, and intelligent technology, delivering end-to-end personalized retailing from commercial optimization through order fulfilment; enabling enhanced travel experiences for the airline’s customers and helping the airline to increase revenue opportunities. SabreSonic PSS is designed to automate and streamline sales and reservations processes, helping airlines maximize revenue opportunities, save costs, enhance inventory revenue optimization, …
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