Tag Archives: Beverly Au Yong

It was a good six hours of connecting/networking with the travel trade in Middle East and Turkey yesterday as they successfully kicked off their second STB GCC Virtual Roadshow for the Middle East and Turkey. It was a series of very interactive sessions between the buyers from the Middle East region meeting 16 key partners from Singapore. Beverly Au Yong, Area Director, Singapore Tourism Board, Middle East,”This roadshow was the second edition of our STB Virtual trade roadshow, aimed to e-connect 400 outbound travel agents/tour operators from GCC with 15 Singapore service providers for business and networking opportunities. STB conducted successful meetings during the roadshow, showing keen interest by the regional partners to get destination updates and discuss various business prospects. Our efforts to keep Singapore top-of -mind was highly appreciated by all our partners. In addition to this, STB also showcased some reimagined experiences available in Singapore via an interactive map during the roadshow. These experiences were in line with our global initiative ‘SingapoReimagine’ which prompts audiences to reimagine how travel will be like through Singapore’s reimagined offerings.”

Wego has signed deal with Singapore Tourism Board (STB) Middle East to reimagine travel in Singapore and invite travellers from the GCC to visit the country once the borders are fully open. As countries are reopening their borders and aim to vaccinate the population in the fight against coronavirus, people are gearing up to travel again. Singapore has also started their vaccination drive by rolling out the vaccines amongst healthcare workers, followed by elderly and now to all residents. Singapore has enough vaccines for its 5.7 million population. Wego and Singapore Tourism Board Middle East are working closely to raise awareness about reimaging the future of travel in Singapore through fresh and innovative experiences that will ignite travelers’ passions. The new initiative ‘SingapoReimagine’, prompts audience in the Middle East to reimagine how travel will be like through Singapore’s reimagined offerings, which will be available across Wego’s diverse targeted marketing channels. The country provides its visitors a safe and seamless travel experience through its initiative SG Clean Quality mark, which requires tourism establishments to adhere to stringent levels of hygiene and sanitization as well as Safe Management Measures (SMMs). The city has been reporting low cases over the past few months. A recent Brand Health Study, conducted by STB’s appointed market research company Ipsos, revealed that confidence in travelling overseas for leisure and business has been steadily increasing, with 76% of leisure travelers and 90% of BTMICE travelers indicating they are likely to travel in the next 12 months, if possible. Singapore is a city known for its great food, authentic culture, all around family friendly atmosphere and world-class attractions which have always been attributes that attract GCC tourists to the …

Singapore Tourism Board (STB) will conducts its second virtual roadshow on Wednesday February 3, 2021 from 10am to 4pm UAE time. Beverly Au Yong, Area Director, Middle East, Singapore Tourism Board, shared  “Through the virtual trade roadshow, Singapore Tourism Board in Middle East is offering an opportunity to Singapore stakeholders to share reimagined initiatives and offers with the regional trade partners. Singapore Tourism Board will continue engage its travel trade partners to provide support through these challenging times. The virtual roadshow provides an exclusive opportunity for the regional travel trade partners to virtually connect with multiple service providers in Singapore. This platform allows our trade partners to deepen their ties, discuss business opportunity and get updates about the various services, offers and products available in Singapore following the pandemic.”  

As the countdown has begun, new partners have joined the Gulf Travel Show to exhibit their destinations on November 23-24, 2020. One of the most important aspects in travel and tourism is to keep the consumer informed of all the measures and important regulations of each destination as many await to travel once the borders open up. One of the most proactive destinations Singapore tourism board partnered with the Gulf Travel Show as they want to keep the trade informed of the many measures undertaken to ensure safety, high hygiene standards and security for the travellers. Beverly Au Yong, Area Director, Singapore Tourism Board, Middle East share the importance of being part of the most important virtual travel show in the destination. “The Gulf Travel Show gives us an opportunity to strengthen our existing partnerships and look out for new opportunities that will come our way at this networking event. This show also allows to us to maintain our presence in the region by giving as a chance to showcase latest developments in Singapore. We aim to share the key initiatives that Singapore has taken to make travelling safe once the borders are open for international visitors. Additionally, buyers and other visitors will be able to download e- brochures and destination update documents from Singapore Tourism Board.”

The maiden virtual roadshow by Singapore Tourism Board (STB) concluded last evening with a record number of participants. It was a very interactive platform with one to one meetings with 15 key Singapore exhibitors and over 500 buyers from the GCC region. In his opening remarks, GB Srithar, Regional Director – India, Middle East & South Asia (IMESA) Singapore Tourism welcomed everyone to the first ever virtual roadshow 2020 for Middle East under exceptional circumstances stated, “In 2019, Singapore welcomed 131,000 visitors from GCC states, which was a growth of 7.7% growth of over 2018, UAE and Saudi Arabia continued to be the top two outbound markets to Singapore. This was not possible without your support we thank you and look forward to continue working with you in promote destination Singapore and welcome visitors from the region when the timing is right. For Singapore tourism, this is the biggest challenge we have faced in our 56 year history and we are doing our very best to navigate the storms and emerge strong. For the Middle East we continue with our growing connections achieving together trade engagement theme and given the COVID-19 circumstances we have also embarked on an initiative to show solidarity and unity with the travel trade fraternity in these trying times #UnitedWeStand.” Beverly Au Yong, Area Director, Singapore Tourism Board, Middle East shared, “The roadshow is part of STB’s regional B2B engagement effort, under the theme #UnitedWeStand with focus on the GCC countries. It aims to provide one-to-one networking and foster business opportunities for the local travel trade stakeholders with Singapore service providers. This platform will also allow the Singapore service providers to share the key initiatives taken …

As we count the hours for the first ever Virtual Road Show conducted by Singapore Tourism Board, if you are yet to register for the event, you just have a few hours more to do so. You can pre-book your appointment on the spot or walk in to meet any exhibitors. Register on www.stbvirtualroadshow2020.com. The event begins by 10am (UAE time) today and conclude at 3pm (UAE time). This road show will provide you an opportunity to engage with the trade partners from Singapore and find out more about their tailor made opportunities for the Middle Eastern travellers, the safety standards and protocols in the new normal and so many new areas that will be added on to the memorable journey your guests will be looking at, as soon as the destination opens. In between the meeting appointments registered travel trade partners can also watch the special STB Panel Discussion during the event. Beverly Au Yong, Area Director, Singapore Tourism Board, Middle East, “The roadshow is part of STB’s regional B2B engagement effort, under the theme #UnitedWeStand with focus on the GCC countries. It aims to provide one-to-one networking and foster business opportunities for the local travel trade stakeholders with Singapore service providers. This platform will also allow the Singapore service providers to share the key initiatives taken by their organizations, under the government’s directive, once the borders are open for international visitors.”

Singapore Tourism Board (STB) is organising the maiden virtual roadshow on August 31, 2020. Beverly Au Yong, Area Director, Singapore Tourism Board, Middle East shares with TTME the importance of connecting the regional stakeholders with Singapore service providers for business and networking purposes. She reiterated that the main objectives of the virtual trade show is to connect local and Singapore based travel stakeholders for business and networking opportunities, Maintain market presence and continue to strengthen their relationship with travel trade partners. The roadshow will focus on outbound travel agents/tour operators from the UAE, Saudi Arabia, Kuwait, Qatar and Bahrain while the second one will be focused on MICE intermediaries. Au Yong stated, “The roadshow is part of STB’s regional B2B engagement effort, under the theme #UnitedWeStand with focus on the GCC countries. It aims to provide one-to-one networking and foster business opportunities for the local travel trade stakeholders with Singapore service providers. This platform will also allow the Singapore service providers to share the key initiatives taken by their organisations, under the government’s directive, once the borders are open for international visitors.” She further stated that “the registration will be open for travel trade stakeholders managing outbound travel services from the GCC countries on a first come first service basis. Interested outbound agents will be able to register their interest to meet selected set of Singapore service providers on the registration link published and promoted on TravTalk Middle East B2B platforms. Each agency is allowed a maximum of 2 attendees. The local agents who are able to secure highest number of virtual meetings will also get a chance to win exciting gifts.” It is an opportunity for travel trade professionals …

Travtalk Middle East will be hosting two important sessions at the ATM virtual which will be conducted from June 1 to 3, 2020. The sessions will be moderated by Sanjeet – Managing Director, DDP Publications. The first session will focus on Middle East: The New Asian Source Market with 3 key speakers from Asian tourism boards Beverly Au Yong – Area Director (Middle East) International Group – Singapore Tourism board, Daks Gonzales is the Philippine Department of Tourism (DOT), Head, for the Middle East Market and Nandini Lahe-Thapa, Senior Director at the Nepal Tourism Board is Head of the International Marketing and Promotion Dept. Their focus will be to understand 2020 and 2021 strategy to explore UAE and Middle East as a source market. When they will expect the first wave of tourism to come from the Middle East? Would the focus on Europe change for this year? How they will change their marketing strategy for the GCC market? What makes this market a lucrative one? This discussion will help the industry understand this global pandemic and the way forward in the long term. The second Webinar will focus on “The new normal: What the Future looks like for the hotel and tourism industry” – This will be a discussion on the new normal which will be the outcome post COVID-19 lockdown. The various strategies and measures taken by tourism boards and hotels in ensuring regulations and standards to be implemented The speakers at this session include: Nia Niscaya – Deputy Minister for Marketing, Ministry of Tourism and Creative Economy, Republic of Indonesia, EVP, Consumer Travel of Seera Group and Paul Wilson – Executive Vice President – Commercial – Cross …