Tag Archives: Berthold Trenkel

Qatar National Tourism Council (QNTC) has appointed Deveekaa Nijhawan to lead the International PR and Communications team, to assist in marketing the destination in key markets as part of the country’s strategy to become a world-leading tourism destination. Deveekaa’s remit covers key markets including India, United Kingdom, Germany, Australia and United Arab Emirates with a focus on engaging and penetrating travel trade and consumer media. Deveekaa is a senior PR professional with over 10 years’ experience in PR & Communications in the hospitality sector. Deveekaa said: “I am very excited to join QNTC and embrace this new challenge. I am looking forward to developing and implementing a holistic integrated PR and Communications strategy to position Qatar as a popular tourist destination, while promoting the country’s rich cultural heritage and diverse offerings.” As part of the national strategy, Qatar National Vision 2030, QNTC is on a journey to welcome six million visitors a year by 2030, by improving and expanding the country’s tourism proposition with visitor experience at its core. Deveekaa will support the international marketing strategy, while Qatar continues to grow and improve tourism assets, enhance the end-to-end customer experience and invest in service excellence across every touchpoint. Deveekaa will execute QNTC’s tailored global communications campaigns, with a focus in key markets. Chief Operating Officer of Qatar National Tourism Council, Berthold Trenkel, said: “We are thrilled to welcome Deveekaa to the team. She will play a pivotal role in delivering our ambitious tourism development strategy. Her extensive PR and Communications experience and knowledge of global markets will help us engage with travellers as we prepare to welcome tourists back to Qatar.”  

Visit Qatar, an initiative of the Qatar National Tourism Council (QNTC), aims to boost their tourism industry with the launch of a new digital experience. The website shares Qatar’s rich cultural tapestry, experiences and adventures in an inviting online journey. As Qatar continues its preparations for the FIFA World Cup Qatar 2022, the highly responsive and mobile-first website will become a vital tool in realising an ambitious goal: tripling the number of visits and doubling tourism revenue by 2030. Behind the scenes, the new marketing technology platform is one of the first in the world to use Adobe Experience Manager as a cloud service, highlighting Qatar National Tourism Council’s digital leadership and innovation in the region. “The shared ambition and positive energy of this project are inspiring,” said Murat Ertugrul, VP MEA at Emakina. “Visit Qatar’s ambition to position the nation as a hub to discover – where cultural authenticity meets modernity – is something to behold. Ensuring the best possible end-to-end experience for visitors to Qatar was at the heart of this particular project – and now that QNTC has full control over their new Adobe platform, they can maximize its functionalities in complete autonomy. We are looking forward to continuing this dynamic collaboration, contributing to the ambitious Qatar National Tourism Council Transformation Journey roadmap.” Darren Light, Head of MEA for Adobe Experience Cloud adds, “The new Visit Qatar website perfectly leverages Adobe AEM’s power for front and backend development. Although the COVID-19 pandemic forced all experts to work from a distance, the fluidity and the efficiency of their teamwork were remarkable. And we can all be proud of the engaging state-of-the-art result.” Berthold Trenkel, COO of Qatar National …