Tag Archives: Banyan Tree Group

Banyan Tree Group is evolving its corporate umbrella brand from “Banyan Tree Group” to “Banyan Group”. This brand shift reflects the Group’s evolution into a dynamic, multi-brand hospitality powerhouse. Celebrating three decades of creating exceptional experiences across hotels, spas, residences, food and retail. Since 2019, the Group has doubled its brand portfolio, bringing its pioneering spirit, design-led experiences, and purpose driven mission to new destinations, including Banyan Tree AlUla in Saudi Arabia, Garrya in Kyoto,  and Folio in Osaka, Japan, Dhawa in Ho Tram, Vietnam, Homm in Huzhou, China and Banyan Tree Dubai in the United Arab Emirates. 2023 also marks a year of strong and steady business performance that has surpassed pre-pandemic levels. Multi-brand Growth Continues in 2024 With 19 New Openings “As we celebrate the Group’s 30th anniversary and its evolution into Banyan Group, this milestone is not only testament to the Group’s enduring success in the hospitality industry but also sets the stage for an exciting future,” said Eddy See, President and CEO of Banyan Group. “This brand evolution reflects our portfolio transformation from a single luxury brand to the diverse offering we have today. Almost half of all countries we operate in carry a multi-branded presence, most of them high-growth travel destinations. With a keen eye on expansion, we are seizing new opportunities with our distinct brands, designed to meet evolving traveller preferences and needs in these dynamic markets.” Banyan Group currently manages 12 global brands, 75 hotels and resorts, over 60 spas and galleries and 14 branded residences across 22 countries. As part of a robust pipeline of properties, the Group’s expansion in 2024 will include 19 new properties and residences in Cambodia, China, Japan, South …

Hotelbeds announced a strategic partnership with Banyan Tree Group. With this agreement, Hotelbeds has secured exclusive offers and privileges for its customers at Banyan Tree Group’s 48 hotels across 22 countries. This new partnership will provide Banyan Tree Group with access to Hotelbeds’ 60,000 travel trade buyers based in more than 140 source markets worldwide, that includes high value channels such as travel agents, tour operators, airlines and points redemption programmes. With this strategic partnership, and in anticipation of the resumption of safe travel, Banyan Tree Group will benefit from expanding its customer reach, while giving Hotelbeds’ customers access to exclusive rates designed to inspire travel and help fuel the industry’s recovery. Jorge Cortés, Global Sourcing Director at Hotelbeds said, “Banyan Tree Group is one of our key partners with amazing properties in top destinations worldwide. Thanks to an exceptional business relationship, we are looking to increase our business with them and in turn, provide our global travel trade buyers the opportunity to book and experience its amazing hotels once safe travel resumes.” Bobby Ong, Vice President, Head of Growth from Banyan Tree Group said, “Hotelbeds is well-established in the hospitality industry with its extensive network. This strategic partnership highlights the collaboration of two forward-looking industry brands. With wellbeing and sustainability at our core, our Group’s multi-brand portfolio will cater to discerning customers with different needs for travel post-Covid. With this partnership, we are pleased to strengthen our global reach to travel trade buyers and welcome more international travellers to our awe-inspiring destinations around the world.”