Aleph Hospitality has signed the management contracts for three hotels in Kenya. The hotels, Boma Nairobi, Boma Inn Nairobi, and Boma Inn Eldoret, are owned by Red Court Hotel, a subsidiary of Kenya Red Cross Society. Managed under Red Court Hotel’s homegrown Boma brand until now, Dubai-based Aleph Hospitality has been appointed to manage the properties and turn them into profitable assets once again. As part of the agreement, Aleph Hospitality has pledged financial support to the Kenya Red Cross, by donating a percentage of fees it earns from the hotels to local charitable initiatives. Bani Haddad, Founder and Managing Director of Aleph Hospitality, commented, “We are delighted to take over the management of the three Boma hotels in a deal that further strengthens our presence in Kenya. We are committed to working with the owners to turn around the fortunes of these wonderful hotels and proud to support local humanitarian projects being run by the owner through the Kenya Red Cross”. Dr. Abbas Gullet, Founder and Chairman of Red Court Hotel and former Secretary General of Kenya Red Cross, added: “We are thrilled to be working with a professional hotel management company that understands both the global hotel business and our local hospitality market. All profits from Boma Nairobi, Boma Inn Nairobi and Boma Inn Eldoret fund the Kenya Red Cross Society and we are confident that together we can re-establish successful hotel businesses that will help support this great cause”. Haddad added, “We understand the Kenyan hospitality market exceptionally well and have seen an increase in demand for our management services during the Coronavirus pandemic, as owners in Kenya seek international expertise to help them manage costs, boost …
Read More »Aleph Hospitality enters the Middle East market
Aleph Hospitality announced its entry in to the Middle East market with the signing of its first hotel in Dubai.The 386-room five-star hotel, located on Sheikh Zayed Road adjacent to the museum of the future and minutes away from the Dubai World Trade Centre, is set to open in the second quarter of 2021 and will be internationally branded. The property has a full floor of meeting rooms as well as two restaurants, a pool and spa facilities. Commenting on the news, Bani Haddad, Founder and Managing Director of Aleph Hospitality, said, “We are very excited about the signing of the management agreement for our first hotel in the UAE and look forward to announcing the brand soon. After considerable success growing rapidly in Africa, we are now adding the Middle East to our focus. The strong demand we’re witnessing – even during the Covid-19 global pandemic – has proven that our model and the services we provide are the right solution for hotel owners and international brands alike.” “Given the current growth and our healthy pipeline, we are confident of achieving and very likely exceeding our target of 35 hotels by 2025,” added Haddad.
Read More »Aleph Hospitality re-opens the Ramada by Wyndham Addis
Aleph Hospitality took over the management of the Ramada by Wyndham Addis, in Addis Ababa, Ethiopia earlier this year. Due to the COVID-19 outbreak, which followed soon after takeover, the hotel was partially closed but fully re-opened on June 22, 2020. In support of Aleph Hospitality’s brand values and the company’s ‘count on us to put safety first’ campaign – featuring best in class health and hygiene protocols in line with the guidelines and regulations of the World Health Organization and local health authorities – the hotel has re-opened with a complete set of measures to protect the safety and wellbeing of its guests. Bani Haddad, Managing Director of Aleph Hospitality said, “The sector grew by 48.6% in 2018, according to the latest data from the World Travel & Tourism Council (WTTC), and now represents 9.4% of Ethiopia’s total economy. Through our world-class systems and dedicated management support, as part of our third-party management model, welook forward to working with owners ADM Business PLC and to capitalising on this growth, which we are confident will deliver superior results for the owner in these challenging times.” Adugna Bekele, owner of the Ramada by Wyndham Addis said, “Addis Ababa is a truly cosmopolitan destination. Our hotel is in a superb location in the city centre and we offer warm, contemporary rooms and a choice of great restaurants. Now, with Aleph Hospitality as our trusted partner, I’m looking forward to both increasing the satisfaction of our valued guests and to boosting the profitability of our business for the long-term.” Haddad commented, “Makeda Abraham becomes the first female General Manager of Aleph Hospitality in Africa, a true milestone of which we are very proud. …
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