Tag Archives: authentic travel

Travellers in the United Arab Emirates (UAE) and Saudi Arabia are planning to spend more on holidays in 2023, with most in both markets (93%) planning to go away, and more than two thirds in each market (66% in Saudi Arabia and 69% in the UAE planning more breaks than in 2022. Luxury will also be a key theme, with around a quarter planning on staying in luxury accommodation whilst away. The increase in trips and spending is, in part, thanks to more confidence that 2023 holiday plans won’t be impacted by Covid, and the fact that travel remains a priority for Middle Eastern consumers. Sustainability also plays an important role in 2023 travel plans, whilst ‘having a break from it all’ is key for holidaymakers. These are the findings of Marriott Bonvoy’s 2023 Travel Trends research, which analysed the 2023 travel plans of 14,000 travellers across Europe and the Middle East. Wellbeing-led holidays that allow people to get away from it all will be the predominant type of break those in the Middle East go on. More than six in ten from the UAE (61%) plan to, whilst the figure is even higher for Saudi Arabia (73%). Authentic travel is also key, with many wanting to immerse themselves in a complete change of culture, with over half in both markets (55% in the UAE and 56% in Saudi Arabia) wanting to explore new destinations and cultures. To truly soak up local culture, 30% of those from the UAE and 27% of those from Saudi Arabia plan on taking an ‘extended holiday’ of three weeks or more in one destination. Of those going on an extended holiday, 39% from Saudi …

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