Tag Archives: Atout France

Ensuring that France would still be the top of the mind destination, Atout France kicks off the year with a tailor made e-learning programme designed for the travel trade in the Middle East, called “France Connaisseur.” This platform consists of 19 modules which provide content relevant to the travel trade to better understand the destination, think out of the box and design packages and itineraries combined with areas in France that are hitherto unknown. Karim Mekachera – Director Middle East and Turkey – Atout France addressing the travel trade shared that it was important to keep the travel trade updated after the challenging years, hence they conducted various research and compiled a platform tailor made for the region. Mekachera reiterated about the destination France plan for 2030. “The e-learning platform is brand new and today we launched it for the first time in the region. The whole world went through a crisis, but the resilience is there so now we have to update the knowledge of the travel trade professionals on the knowledge about the destination, this is the first reason, secondly, we want to go beyond the traditional destinations and we have to help the travel trade to think outside the box, for this we need to give them the right tools and the right content to design some new itineraries, new packages for their clientele. I think of course, Paris is Paris, the gateway to France, the French Alps for Ski and the French Riviera for the summer season but there are also many other destinations to discover in the country and that is the aim of this e-learning programme.” Zamira Ismatova – Travel Trade Manager Middle East …

Demonstrating their commitment to the Gulf region, the European national tourist boards of Germany, Switzerland, Austria and France are hosting an exclusive networking event in Dubai this April, ahead of Arabian Travel Market (ATM). In a combined effort, Atout France’s travel trade workshop ‘Marhaba’ will kick off its two-day event on April 24 while the national tourist boards of Germany, Switzerland and Austria will take over on April 26 and host the ‘Heart of Europe Travel Summit’ at Sofitel, The Palm Resort & Spa, Dubai. More than 40 tourism suppliers from France and 80 from Germany, Switzerland and Austria – ranging from local tourist boards, hotels, destination management companies, airports, shopping facilities, transport companies as well as medical clinics – are looking forward to developing knowledge about the destinations, and also providing travel trade from the GCC with the opportunity to source products to enhance their holiday offerings for the summer season and beyond. The four tourism boards expect an attendance of over 100 buyers from the GCC region. Highlighting the importance of the travel trade industry in the Gulf region, Sigrid de Mazieres, Director–Gulf Countries, German National Tourist Office, said, “We are excited to collaborate with our European neighbouring countries, and to facilitate business relations between our touristic partners and the local travel trade through this new innovative platform.” The travel trade workshops will include pre-scheduled B2B appointments, cutting-edge presentations and extensive social programmes to experience the destinations’ hospitality and networking opportunities with participating decision-makers. “We believe that one of the many challenges facing the travel trade industry today is to keep abreast of the growing and changing needs of travellers from the region. This joint and unprecedented event …