Tag Archives: ATM2023

In her first media briefing ahead of the start of Arabian Travel Market, the new CEO of Jumeirah Group, Katerina Giannouka, shared plans for an evolution of the Jumeirah brand and a commitment to growth in key cities and resort destinations worldwide. With capital assigned to grow its portfolio, as well as refine its existing properties, Jumeirah Group – a member of Dubai Holding – is strategically targeting assets that will align with its new brand expression of luxury hospitality. Europe, Asia and the United States are an important focus, with plans to build a brand presence in major European cities and key gateway destinations, the most recent acquisition being the luxury hospitality company’s first property in Switzerland – Le Richemond in Geneva.  The hotel, which is being fully renovated to open in 2025, will add to Jumeirah’s growing footprint in Europe which includes properties in London, UK; Capri, Italy; and Mallorca, Spain. The emphasis on further expansion comes after a successful year in 2022 and a robust start for the Group in 2023. That, coupled with the brand’s expanding community of loyal guests provides a strong rationale for growth. Jumeirah’s strength in Dubai, now one the world’s leading tourism destinations, also gives the brand a strong base from which to accelerate the diversification of its portfolio, both in the region and globally. Katerina Giannouka, CEO of Jumeirah Group said: “We are entering a new era for the Jumeirah brand, with a focus on brand evolution and expansion. With a proven track record building and operating successful resort destinations in the Middle East, Europe and Asia, we believe the time is right to extend our portfolio into new key city …

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