Tag Archives: ATM Dubai

Diversifying its market offering, Swiss-Belhotel International will launch two compelling new brands worldwide and two stunning new hotels in the Middle East during the Arabian Travel Market 2021. The new brands, with an innovative approach to hospitality, will join the groups existing suite of 14 distinctive brands providing greater choice to owners and customers. Gavin M. Faull, Chairman, and President of Swiss-Belhotel International said, “Although the crisis is far from over, ATM Dubai is a great way to prepare for the recovery of the hospitality sector. At Swiss-Belhotel International, our business strategy is focused on responsible recovery while delivering value. We are thrilled to unveil our latest upscale lifestyle brands Maua and Bohemia Collection designed to offer inspiring and unique experiences to our guests. These fit perfectly into our extensive portfolio of brands and will give us a tremendous opportunity to leverage our 5-star luxury offering across a wider spectrum of segments and markets for future growth.” As part of Swiss-Belhotel International’s commitment to people’s well-being and the environment, Maua focuses on wellness, peace, and health in exclusive, isolated, and eco-friendly settings; while the Bohemia Collection puts forth a bold statement of being the luxury brand created to cater to an ego that is hungry for a lively, chic and a special experience. Gavin stressed, “Maua’s brand story is built around togetherness, strength of people and nature. The brand name is created from the Maori Culture of New Zealand. Dating back to the 13th century A.D. and taken from Te Reo Maori – the indigenous language of the Maori people, Maua will add a new dimension to the branding of Swiss-Belhotel International. Maua also reflects the heritage of Swiss-Belhotel International …

Travel Forward has revealed an impressive line-up of big name brands to present live on stage as a part of sister event Arabian Travel Market (ATM). This year’s ATM is a hybrid event. Travel Forward is part of the in-person event taking place at Dubai World Trade Centre from 16-19 May 2021, co-located with ATM Dubai. ATM Virtual will take place from 24-26 May and all sessions from the in-person event will be available to view during the virtual event. In collaboration with the travel tech powerhouse Amadeus, Travel Forward Theatre will welcome Amadeus’s senior vice president of retail for Middle East and Africa, Jamel Chandoul, who will discuss how collaboration can help to rebuild the travel industry using technology to offer travelers a smoother and safer travel experience. The session looks at travellers’ top concerns including health apps. It takes place on Monday 17 May from 13:30 – 14:30. The four-day event kicks-off on Sunday 16 May with a two-part session featuring Gavin Harris from travel marketplace Skyscanner and Kathryn Wallington from next-generation global distribution platform Travelport.