Tag Archives: ATM 2022

The German National Tourist Board (GNTB) is set to return to the Arabian Travel Market (ATM) next month by unveiling of two campaigns to the GCC market, which will run throughout 2022. The market-leading, international travel and tourism event will take place at the Dubai World Trade Centre from May 9-12 and Germany’s presence will feature a strong focus on local culture and the diversity of its various cities. Located in the Europe Hall at stand EU1235, GNTB’s participation will reinforce Germany’s efforts of enhancing sustainable travel and enjoy the support of six delegated partners: Baden-Baden Tourism Board, Breuninger, Frankfurt Tourism Board, Düsseldorf Tourism Board, Hotel Palace Berlin and visitBerlin. Positioning Germany as a leading cultural and environmental destination, the two campaigns span nature, sustainability, and traditional culture. In essence, each highlights Germany’s key objectives of promoting enjoyable, sustainable travel with a focus on diverse local culture accessible throughout the country. “We will be celebrating the Golden Jubilee of our long-standing friendships with the UAE, Bahrain, and Oman next month,” said Yamina Sofo, Director of Sales & Marketing, German National Tourist Office (GNTO), the regional office of GNTB. “Our relationship with the region has seen monumental growth as travellers from across the GCC have been exploring Germany’s vast itineraries for years. The appetite of GCC nationals to visit Germany’s cultural sites, national parks, and urban destinations remains undiminished, and we look forward to the continuous growth of our campaigns and regional appeal.” Baden-Baden Tourism is set to highlight its latest accomplishment of being awarded UNESCO world heritage status as part of the ‘Great Spa Towns of Europe’. Despite travel restrictions within the past couple of years, GCC visitors remains a …

It was announced by the Spain tourism authority in the GCC that they will be exhibiting at this year’s Arabian Travel Market from 9th to 12th May 2022. Spain is a destination which caught the attention well ahead of time to the travelers from GCC, mainly due to the bilateral relationship which exist between the countries, the fact that the country opened fairly early than the rest of Europe and also vaccinated their population just like the UAE ahead of the rest. Daniel Rosado, Director Spain tourism in GCC reiterated, “We will be promoting Spain as a destination which is safe, friendly and offering a vast variety of activities where to enjoy a hassle free holiday. We will present various destinations and also continue to promote our current campaign ´´You deserve Spain ´´In addition to this we will be signing up with an online platform   for a campaign to promote Spain this summer. There will be around 30 partners from across Spain representing various regions, DMCs, Hotels etc.” During the pandemic, Spain has been proactively working to ensure that their destination was top on the minds of the travelers with many B2B sessions online and then when they finally opened borders, ensured that the physical road shows continued. 2021, for Spain was a considerably good year as the visitor numbers form the GCC rose due to ease of restrictions. Rosado shared, “We had relatively good numbers from GCC in 2021 despite the fact that the country opened up only in June. we are positive that the trend continues and with the ease in restrictions for GCC travelers and the seasonal summer flights to Malaga other than the regular Madrid – …

Industry experts will gather to discuss ‘the Middle East as a financial hub for future worldwide tourism investment’ during the upcoming ITIC-ATM Middle East Summit at Arabian Travel Market (ATM) 2022, which will take place at Dubai World Trade Centre (DWTC) from Monday 9 to Thursday 12 May. Hosted jointly by ATM and the International Tourism & Investment Conference (ITIC), this year’s summit will be held on Tuesday 10 May 2022, shining a spotlight on access to project finance in the post-Covid era. According to analysis from BNC Network, hotel contracts worth US$4.5 billion are expected to be awarded in the GCC during 2022, representing year-on-year growth of 16 percent. The UAE generated the highest value of cumulative hospitality-related contracts in the GCC last year, followed by Saudi Arabia. The combined value of UAE and KSA projects accounted for more than 90 percent of all hospitality contracts awarded in the region during 2021, according to the research. On a regional level, data released by STR shows that more than 169,000 pipeline rooms are currently under contract across the Middle East, the three most active cities being Dubai, Makkah and Doha, respectively. This year’s ITIC-ATM Middle East Summit therefore represents a timely opportunity for travel and tourism professionals to explore regional investment opportunities, discover new modes of financing and network with peers from around the world. Danielle Curtis, Exhibition Director ME – Arabian Travel Market, said: “Development in the Middle East is progressing at a rapid pace. Fuelled by ambitious national initiatives such as Expo 2020 Dubai, FIFA World Cup Qatar 2022 and Saudi Vision 2030, our region is witnessing significant levels of tourism-related investment, and this trend shows no sign …

Reed Exhibitions (RX) the organiser of Arabian Travel Market (ATM) has announced that this year’s four-day event will now open on Monday 9 May 2022 and close on Thursday 12 May 2022, to fall in line with the UAE’s new Monday-to-Friday working week. Taking place at the Dubai World Trade Centre (DWTC), the revised dates are also expected to complement international markets, the majority of which also follow the Monday-to-Friday working week. Danielle Curtis, Exhibition Director ME – Arabian Travel Market, said: “We are looking forward to welcoming the global travel and tourism community to the UAE on Monday 9 May 2022. Made possible by the UAE’s forward-thinking decision to transition to a 4.5-day, Monday-to-Friday workweek, we are confident ATM 2022’s updated timings will benefit both exhibitors and attendees by offering improved alignment with international markets.” Endorsing ATM’s position, UAE business sentiment is certainly very positive. According to a poll conducted by management consultancy Mercer, overall, 84% of private sector firms welcomed the initiative and 37% would adopt a long-term flexible approach, particularly those with close trading links with other Gulf countries. Now in its 29th year and working in collaboration with the Dubai World Trade Centre (DWTC) and Dubai’s Department of Economy and Tourism (DET) – previously known as the Department of Tourism and Commerce Marketing (DTCM), ATM 2022 will feature a broad selection of show highlights. Travel Forward, the leading global event for travel technology, will shine a spotlight on next-generation innovations for tourism and hospitality. ATM buyer forums and speed networking events will take place during the four days of the show. After joining remotely for ATM 2021, this year will see both the ARIVALDubai@ATM forum and …

Arabian Travel Market (ATM), once again hosted an Advisory Board Meeting at the Address Skyview, Downtown Dubai, bringing together travel and tourism leaders and experts to discuss trending opportunities and challenges facing the industry post-pandemic. ATM’s Advisory Board was set up to provide counsel on industry themes, challenges, growth opportunities and future strategies, while brainstorming other topics and issues for debate at ATM 2022, which takes place at Dubai World Trade Centre from 8-11 May. Danielle Curtis, Exhibition Director, Arabian Travel Market, said: “We wanted to connect with a broad range of industry stakeholders to fully appreciate their key issues. More importantly, how those issues might impact the hospitality and the regional tourism landscape, as we work to build the agenda for ATM 2022, providing more business opportunities for our exhibitors and visitors.” Board attendees included Jamel Chandoul, SVP Retail ME&A, Amadeus; Gregory Fuller, Director of Brand Activation, Dubai Tourism; Mark Kirby, Head of Hospitality, Emaar Hospitality; Haitham Mattar, Managing Director, IHG; Ian Albert, CEO MENA, Colliers International; Jeff Strachan, Director, Dubai College of Tourism; Sandeep Walia, COO, Marriott International; Raki Phillips, CEO, RAKTDA; Mohamed Awadalla, CEO, TIME Hotels; Mohammad Al Hashimi, VP Commercial, Emirates; Bilal Kabbani, Sector Lead Branding, MENA Google; Marloes Knippenburg, CEO, Kerten Hospitality; and Guy Hutchinson, President & CEO, Rotana. “During the debate which took place on 23rd November, three main topics came to the fore – innovation, attracting and retaining talent and sustainability, which will certainly feature in our seminar programme next year,” added Curtis. In terms of innovation, the board debated how the pandemic had accelerated the adoption of digital and technology in general and that companies were now focused more on innovating and …

RX Global, organiser of Arabian Travel Market (ATM), has revealed that 2022 could witness a resurgence in brand conscious travellers, following commentary it received from delegates attending its 2021 in-person and virtual seminars about responsible tourism. “The feedback we received, has enabled us to identify a particular profile of traveller, that now actively looks for ethical brands to follow and wants to see tangible evidence of that brand practicing what it claims to be. “This potential vertical shows a combination of characteristics attributed to outdoor adventurers, wellness, eco-tourists, digital nomads on ‘workcations’, experiential tourists and socially aware travellers,” said Danielle Curtis, Exhibition Director ME, Arabian Travel Market. “Naturally we will be showcasing this emerging trend during our 2022 hybrid event which takes place live and in-person at the Dubai World Trade Centre on 8-11 May 2022, with a virtual edition on 17 and 18 May 2022. “Our conference programme for ATM 2022 is still being created but already we have sessions that will address the challenges facing airlines, hotels and other destinations, in the near future, such as health and safety, technology and equity in health, education, and economic opportunity,” added Curtis. During our aviation seminars at ATM 2021, experts felt that it would be short haul leisure breaks, favouring low-cost operators would be the first to recover in the wake of the pandemic. Although that may still seem to be the case, this emerging market segment certainly won’t be confined to one location, will likely choose longer haul destinations and stay over a longer timeframe, interspersed with periods of work. “The bottom line here is very similar though. These tourists will still want to see brands committed to health …

Technology, sustainability, education & training, as well as equity in health, education, and economic opportunity to top the agenda. Popular hybrid format to continue – live and in-person event to take place 8-11 May 2022 – virtual edition will be on 17 and 18 May 2022. RX Global, organiser of Arabian Travel Market (ATM), has announced that the 2022 edition of its annual showcase, will focus on the future of international travel and tourism and the likely challenges and the benefits, for a resilient industry that is still coming to terms with the new normal. “COVID-19 has dominated our lives since March 2020 and continues to do so in many parts of the world. However, although international travel & tourism has learnt from past experiences and adapted in some cases almost seamlessly, we now have an ideal opportunity to look ahead to the future of our industry. “Dwelling too much on the pre-covid past, would not necessarily be productive, especially because so many industry parameters and social attitudes have since been completely reset,” said Danielle Curtis, Exhibition Director ME, Arabian Travel Market. “Undoubtedly innovation through IoT, AI, AR, VR and improved connectivity overall, will change the face of our industry dramatically, however, there are other challenges, that we should address together and share industry best practice. “These issues include climate change and broader social challenges, as well as stakeholder attitudes towards equity in health, education and economic opportunity, particularly in the communities that we operate in,” added Curtis. Now in its 29th year and working in collaboration with the Dubai World Trade Centre (DWTC) and Dubai’s Department of Tourism and Commerce Marketing (DTCM), the event, will take place live and …