Tag Archives: Aseer region

The Pacific Asia Travel Association (PATA)  announced that the Aseer Region Development Authority (ASDA) has officially joined the Association as its newest member. “We are delighted to welcome the Aseer Region Development Authority to the PATA family. Aseer is a powerful example of how destinations can embrace tourism not only as an economic driver but also as a catalyst for cultural celebration, environmental responsibility, and community empowerment,” said PATA CEO Noor Ahmad Hamid. “As Saudi Arabia continues to diversify its tourism offerings, Aseer’s distinctive identity — rooted in heritage, nature, and innovation — offers meaningful inspiration to our global network. We look forward to learning from and working with ASDA as we collectively shape a more responsible and resilient future for travel.” Known for its cool mountain climate, rich cultural heritage, and spectacular natural landscapes, Aseer is rapidly emerging as one of Saudi Arabia’s most distinctive tourism destinations. ASDA’s decision to join PATA highlights the region’s growing visibility on the global tourism map and reflects a shared commitment to building an inclusive and sustainable visitor economy aligned with PATA’s vision. Eng. Hashem Al Dabbagh, CEO, Aseer Region Development authority, said, “Joining PATA represents a significant milestone in our journey to establish Aseer as a world-class sustainable tourism destination – renowned for its stunning natural landscapes and vibrant cultural heritage. We look forward to collaborating with PATA to elevate Aseer’s profile on the global tourism stage and to showcase the region’s exceptional visitor experiences.” Saudi Arabia is a key region for the Association, and PATA is already collaborating with the Saudi Tourism Authority to support the Kingdom’s tourism goals. ASDA’s addition marks another important step in PATA’s growing engagement across Saudi …

Mercure announces the opening of Mercure Khamis Mushait in the Aseer region, under the management of Amsa Hospitality. Located 15 kilometers away from Abha International Airport, the hotel is the first internationally branded hotel in Khamis Mushait offering 93 modern and comfortable rooms. Infused with Mercure’s signature warmth and deep connection to place, the hotel blends authentic Saudi hospitality with the rich cultural offerings of the Aseer region. Designed for business and leisure travelers, Mercure Khamis Mushait features an all-day dining restaurant, a coffee shop, a modern gym, an indoor swimming pool, and a fully equipped meeting room. Guests can also enjoy the convenience of 24/7 in-room dining and laundry services. The hotel’s design incorporates locally-inspired elements, with thoughtfully curated interiors across its rooms and public spaces that pay tribute to the region’s cultural richness. Since its founding in 1973, Mercure has been dedicated to unveiling the treasures surrounding each address, creating a truly local experience for guests. Through its “Discover Local” programme, Mercure ensures that guests are instantly immersed in a locally inspired atmosphere. The brand has recently achieved a historic milestone by surpassing 1,000 hotels worldwide. Hameed Ali, General Manager, said: “We take immense pride in bringing Mercure’s renowned hospitality to the Aseer region. Our dedicated team is committed to providing guests with a unique blend of local character and exceptional service, whether visiting for business or leisure.” Aamir Riaz, Chief Operating Officer of Amsa Hospitality, said: “We at Amsa Hospitality are beyond delighted to start welcoming guests to Mercure Khamis Mushait. We thank the Accor team for their excellent collaboration and look forward to continuing our work together to make sure our guests experience the warmth of …