Marriott International celebrated the opening of its 7,000th property – The St. Regis Hong Kong. The stunning, 27-storey luxury hotel, which features butler service, and multiple restaurants, is emblematic of Marriott’s global expansion strategy which disproportionately focuses on the highest lodging tiers as well as fast-growing international markets such as Hong Kong. The company’s first property, the Twin Bridges Marriott, opened in 1957 and was a four-storey motor hotel in Arlington, Virginia. “It’s thrilling to open our 7,000th property, an incredible milestone for a company that began as a nine-stool root beer stand in 1927 and didn’t even open its first hotel until decades later,” said Arne Sorenson, President and Chief Executive Officer of Marriott International. “I can’t think of a more fitting property to hold the honour than The St. Regis Hong Kong which underscores the benefits of our merger with Starwood, the importance of luxury and the tremendous opportunity in Asia.” Today, Marriott’s pipeline is growing with an increasing number of legacy-Starwood branded hotels with brands such as St. Regis, Luxury Collection and W. “Our newest luxury hotel – The St. Regis Hong Kong – is a testament to our well-defined global growth strategy,” said Tony Capuano, Marriott’s Executive Vice President and Global Chief Development Officer. “By leveraging our industry-leading luxury brands, including those we gained from the Starwood merger, our robust relationships with multi-unit owners and our expertise in identifying strategic opportunities in global gateway markets such as Hong Kong, we are well positioned to expand our global footprint by 25 per cent in the next three years.” The milestone follows Marriott’s announcement in March that it expects to add more than 1,700 additional hotels by the end …
Read More »Majid Al Futtaim opens movie-themed hotel suites in Dubai
Majid Al Futtaim celebrated the opening of Aloft City Centre Deira, Dubai, at an event attended by VIPs, media and influencers from the United Arab Emirates (UAE). The opening of the event took place in the presence of Alain Bejjani, Chief Executive Officer, Majid Al Futtaim – Holding, and Arne Sorenson, President and Chief Executive Officer, Marriott International. Operated by Marriott International, Aloft City Centre Deira is the first hotel in the region to offer movie-themed suites, alongside a VOX Cinemas’ outdoor screen and the Aloft brand’s signature programming. The urban hotel is a lifestyle destination catering to both leisure and business travellers. Aloft City Centre Deira delivers a fresh approach from the traditional hotel landscape with its emphasis on a lively, in-hotel social scene, modern design, innovative music programming and thoughtful technology incorporated to enhance the guest experience. Jalil Mekouar, Chief Executive Officer – Hotels, Majid Al Futtaim – Properties, said, “I’m delighted to announce the official opening of Aloft City Centre Deira, our 13th hotel in the region, to the public. Majid Al Futtaim strives to create and deliver compelling experiences through our unique destinations, and together with Marriott International, we have launched a concept that is an integrated lifestyle development aimed at establishing a new benchmark for experiential travel in Dubai’s hospitality sector, offering more authentic and personalised experiences within one destination.”
Read More »$500 million owner investment on Marriott’s Sheraton transformation
Marriott International has announced its transformation vision for Sheraton Hotels and Resorts, the third largest brand in its portfolio. The company, which introduced its new Sheraton guestroom late last year, is showcasing its vision for Sheraton’s public spaces at the NYU International Hospitality Industry Investment Conference in New York, bringing to life for owners and investors the company’s brand strategy as well as its signature focus on guest experience, hotel operations and design philosophy. “From the moment we closed the Starwood merger in late 2016, the revitalization of Sheraton has been a top priority for our company,” said Arne Sorenson, President and CEO of Marriott International. “We knew that the way to restore this incredible brand was focus and collaboration with our hotel owners. We wanted to build on Sheraton’s rich legacy of sitting at the heart of communities across the globe, but also to create a differentiated positioning and compelling proposition for our owners. With our Sheraton transformation plan, we’ve put together all of the pieces of the equation to work cooperatively with our owners to set this iconic brand on a new, disciplined and successful path. We are ready, our vision is clear and the energy is robust for Sheraton.” Owners are already responding to the new vision with optimism and energy, committing an estimated half-a-billion dollars in renovations of hotels across the US. Globally, 25 per cent of Sheraton hotels have committed to renovations with some already underway.”
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