Tag Archives: Arabic

On World Tourism Day, Google is launching two free tools to help the travel industry in the Middle East and North Africa identify timely travel demand and make better-informed decisions. The tools are launched under the ‘Travel Insights with Google’ website which includes two new tools available in both English and in Arabic; Destination Insights and Hotel Insights. According to Google Trends, people in Saudi Arabia searched for many countries in the past 8 months including Azerbaijan, Egypt, Georgia, Thailand the UAE and the UK (London in particular). Additionally, searches from Saudi Arabia for “booking tickets” this year have increased 153% compared to previous year. In the UAE, according to Google Trends, people searched for local entertainment destinations in the past 8 months including the Dubai Fountain and Dubai Butterfly Garden, as well as hotels located locally in the UAE and in Saudi Arabia. Additionally, searches from UAE for “ticket prices” this year have increased 122% compared to previous year. These and similar insights can be helpful for businesses to connect with people searching to travel and plan their campaigns. By leveraging the tools, businesses in the travel and tourism industry can discover insights to reach global travelers, whether they are departing or arriving in MENA, at every stage of their journey, from dreaming about their next travel destination, to booking flights and hotels. Destination Insights The Destination Insights tool will give travel businesses, governments and tourism boards a clear picture of the top sources of demand for a destination, and the destinations within their countries that travelers are most interested in visiting. It also allows businesses to explore how tourism demand is changing, compared to previous months’ or years’ demand and adjust marketing …

Airbnb announced that its global accommodation and experiences platform will be available in Arabic to enable its growing community across the Middle East and North Africa region to access an even more seamless travel experience. The localised web platform and iOS and Android apps are part of Airbnb’s ongoing commitment to the region and will further Airbnb’s mission to create a world where anyone can belong anywhere. All of the popular features of the Airbnb platform will be accessible in Arabic: listing pages with thousands of homes bookable for great stays, experiences around the world and lots of content on how to travel or host with Airbnb.  Airbnb has also released new data to show that across the Middle East and North Africa region more than 70,000 listings are now available to book on the Airbnb platform. As of 1 January 2019 in the UAE, 10,000 listings were available on the Airbnb platform and hosts in the UAE welcomed more than 145,000 guests from around the world – showing more than 63% year-on-year growth. Hadi Moussa, Regional Manager Middle East & Africa at Airbnb, said, “The Middle East and North Africa region is extremely important to us, so we are delighted to launch Airbnb in Arabic today. People from across the region have been using Airbnb since it was founded ten years ago to book magical travel experiences. We want to create a true sense of belonging for them by ensuring they can do so in their native language going forward.” Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “Our ongoing partnership with Airbnb helps Dubai maintain its global competitiveness in a highly digitised marketplace …

Emirates is the only airline globally to have its mobile app available in 19 languages, including Arabic, English, Traditional and Simplified Chinese, Czech, French, German, Greek, Italian, Japanese, Korean, Portuguese (Brazil & Portugal), Polish, Russian, Spanish, Thai and Turkish. All the features in the Emirates app are now available in Arabic, bringing the total number of languages supported to 19. The Emirates app currently receives an average of 600,000 monthly downloads and allows users to search, book and manage their flights as well as their Emirates Skywards accounts. In recent years, the airline has been using analytical and customer behaviour insights to constantly improve its digital channels. Last financial year, a quarter of all ticket sales were made on its web and mobile channels and over 40% of customers checked-in online for their flights. “We have worked very hard to ensure our customers enjoy the same high-quality Emirates experience in the digital world as they do when enjoying our award-winning physical product and service. Our app has become a useful travel companion for more than 1.5 million travellers a month and it ensures a seamless customer journey on the go. We will continue to invest in mobile to provide an enjoyable customer experience and to make our customers’ travel journey as seamless as possible,” said Alex Knigge, Senior Vice President, Corporate Communications, Marketing and Brand (Digital). Earlier this year, the Emirates app was enhanced with new technology allowing customers to create bespoke playlists of their inflight entertainment ahead of their travel and sync it to their seats once on board, providing a world-class travel experience. The Emirates app is free to download on iOS or Android devices.

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has launched an advanced language-learning programme, which aims to support the tourism promotion operations carried out by the Department’s regional offices in 10 countries around the world. As part of DCT Abu Dhabi’s strategy to develop skills and competencies, the programme is designed to equip employees in overseas offices with the ability to better communicate, using their host country’s language. This includes six languages that represent Abu Dhabi’s top visitor source markets –  English, French, German, Hindi, Chinese and Arabic. Organised in collaboration with Berlitz International Language Institute, the programme offers a training period of at least two months in Abu Dhabi, and is a part of DCT Abu Dhabi’s series of advanced management training. HE Saif Saeed Ghobash, Undersecretary, DCT Abu Dhabi, said, “Communicating with international markets in their own mother tongue will significantly expand our overseas offices’ reach and the capability to promote Abu Dhabi internationally. We have received a promising response by using the languages of the countries we operate in, proving the importance of providing language classes to our employees to enable them to convey messages and deliver Abu Dhabi’s image to the world effectively. As language is as much about layers of cultural context and national history, this strategy stands as a very powerful tool for tourism promotion.” Mastering local languages is a highly effective tool in tourism promotion, and will further support DCT Abu Dhabi’s global positioning of the emirate as an exceptional destination for visitors and future investors.

Marriott International has announced the re-launch of its Arabic website to enhance the online customer journey of the Arab traveller. With nearly 400 million Arabic speakers in 22 countries, the company is now providing an end-to-end solution for a seamless Arabic booking experience. The relaunch follows the recent announcement detailing the company’s ambitious growth plans for the Middle East and Africa region where it will expand its current portfolio by 50 per cent, and as a result add 30,000 jobs. With such an emphasis placed on the region, the relaunch of its Arabic website is the next step in an exciting growth story. To mark the occasion this Ramadan, Marriott International hosted a Majlis panel joined by Aida Al Busaidy, Director, C2C Marketing & Campaigns at DTCM, Talal Al Rashed, Co-founder Contourage and Hospitality Consultant and Vladimir Dabbah, Vice President, Global Sales MEA at Marriott International. The esteemed panel discussed the importance of catering to the Arab Traveler, who often have a fierce sense of pride and remaining true to their identity. Arab travellers generate more than double room revenue per stay compared to other travellers, and annual revenue per Arab customer is 38 per cent higher than other travelers. In order to cater to the traditional customs of the Arab travelers, symbols of Arab culture should be demonstrated in both communication and on hotel properties.

Cleartrip has officially launched a website in Arabic to support its GCC market expansion efforts and provide users in the region with localized browsing and booking capability. The new website includes content and promotions relevant for Arabic-speaking audiences and comes with a host of useful features, tools and functionalities designed to allow travellers to more easily make and manage reservations. There are also exciting offers and benefits displayed on the website which the users can make use of when booking online through Cleartrip. Cleartrip’s website experienced a 30% increase in traffic from mobile devices during the first week of Ramadan, and the launch of a dedicated website in Arabic is expected to further accelerate bookings. Innovations in payment security, along with the launch of new government initiatives in the UAE and the proliferation of e-commerce startups, have increased consumer trust in online payments. This, in turn, is expanding the market opportunity for Cleartrip.

International serviced-residence owner-operator The Ascott Limited has launched a dedicated Arabic website to meet the demand of its Arabic guests. The new website, www.ascottmea.com, designed in both Arabic and English, offers in-depth information on properties as well as other areas such as “Ascott Social”, and also promotional ads, guest blogs, stories on the events happening at various properties, social media feeds and a local’s perspective of “City Life”. To complement the launch, Ascott is running a competition to win weekend getaways to Paris or other destinations across the GCC. “A large percentage of our guests within the GCC are Arabic and we are excited to be able to offer them the convenience of booking online in their preferred language,” said Vincent Miccolis, Ascott’s Country General Manager, Middle East & Turkey.