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Dubai-based international incentives provider, the ENTERTAINER, and Wego, the largest online travel marketplace in the Middle East and North Africa, announced a partnership that gives Wego users access to exclusive offers across the dining, leisure, entertainment and beauty sectors. Travellers using Wego’s offers on the metasearch engine’s iOS and Android Apps will now gain access to hundreds of 2-for-1 ENTERTAINER offers. These offers, cherry-picked for their relevance to the MENA traveller, can be redeemed across a number of global locations via the Wego App. Members can benefit from these offers at select lifestyle business outlets in the UAE, Bahrain, Qatar, Oman, Saudi Arabia, Kuwait, the UK, Singapore, Malaysia and Bali. Donna Benton, Founder, the ENTERTAINER, said, “Our partnership with Wego only further highlights what we believe in – appealing to all digital travellers. We want to ensure that they experience some of the best restaurants, spas and leisure activities, stress-free and at great value”. Mamoun Hmedan, Managing Director—Middle East, North Africa and India, Wego said, “This partnership is in line with our constant endeavour to give users, from around the world, the best travel shopping experience. Adding the ENTERTAINER bouquet of offers to the Wego offers regular selection of curated discounts and deals whilst reaffirming Wego’s commitment towards deepening its bond and engagement with existing users. Today, these users can avail great offers even when on holiday, rather than just securing bargains on flights and accommodation (which are booked pre-trip). Since Wego is the MENA region’s top travel App, we believe that it is best positioned to act as the natural distribution partner for the ENTERTAINER.” Tony Marshall, Head of Travel, the ENTERTAINER added, “We’re proud to be increasing the …

According to a recent Pricewaterhouse Cooper report, global megatrends and their impact on the Middle East’s travel and tourism industry, highlight that travellers in the GCC now do the majority of their holiday research and booking on smartphones and tablets. Smartphone usage for the GCC markets is among the highest in the world, 78 per cent in the UAE and 77 per cent in Saudi Arabia. Due to the ubiquity of high-speed mobile internet, travellers can easily access mobile applications to book flights and hotels online, and compare online reviews. Wego, a leading travel search website for GCC travellers living in the Middle East, was the first to enter the MENA region by launching fully localised services to meet the needs of a new generation of travellers wanting to shop for and book flights and hotels on their smartphones. “The response from GCC countries to Wego’s fully Arabised websites and mobile apps has been overwhelming,” said Mamoun Hmedan, Wego Managing Director of MENA and India. “Wego has grown rapidly to become the most popular and trusted travel search service in the region with over 10 million monthly visits.”