Tag Archives: Amsaan accessible tourism

Amsaan Accessible Tours (AAT) has joined forces with The First Group to enhance the accessibility of its offerings in its international chain of hotels for Deaf tourists in the region. The agreement supports both organisations’ commitments to responsible tourism on a global scale. The World Health Organization (WHO) reports that nearly 1.5 billion people globally grapple with hearing loss. Of these, 430 million face disabling hearing challenges, a figure projected to rise to over 700 million by 2050. Addressing core issues faced by the Deaf community, such as communication barriers and accessibility in bookings and online reservations, the partnership is determined to bring about change. With the support of AAT’s innovative solutions, including an accessible booking platform and comprehensive sign-language support, Deaf guests can anticipate a more inclusive, accessible, and bespoke experience throughout their stay. As part of this collaboration, The First Group, renowned for its upscale properties like The First Collection Business Bay, The First Collection at Jumeirah Village Circle, Wyndham Dubai Marina, and TRYP by Wyndham Dubai, will integrate AAT’s cutting-edge accessibility solutions with all its existing hospitality brands in Dubai. The need for accessibility is evidenced by Expedia’s survey, where 92% of respondents emphasised the importance of travel providers catering to travellers’ accessibility requirements. Recognising this, AAT offers a unique platform where Deaf tourists using British Sign Language (BSL) can easily navigate, make reservations, and communicate their needs seamlessly. A Deaf traveller can smoothly go through and book rooms, check-in, and even request room service or emergency assistance all through AAT’s mobile application in BSL.   Established in 2005, The First Group hotels have welcomed guests from diverse countries, including the KSA, Oman, Qatar, Kuwait, Bahrain, the …

Amsaan Accessible Tours, the first company specialising in organising unique tours for Deaf people in the MENA region, has emerged as a leading company in the tourism sector for People of Determination in the UAE. The company’s flagship feature is the “Deaf for the Deaf” principle, where 80% of the staff are Deaf or hard of hearing. Leveraging a comprehensive ecosystem of modern IT solutions, Amsaan Accessible Tours offers tours with all information provided in sign language. The team caters to the psychology and needs of Deaf tourists, addressing the problems and barriers they encounter during their travels. International signs serve as a valuable tool to bridge the communication gap and foster understanding among Deaf individuals from various linguistic backgrounds. However, each country has its own sign language, such as Emirati Sign Language in the UAE and British Sign Language in the UK. According to the World Health Organization, approximately 1.5 billion people worldwide live with partial or complete hearing loss. This highlights an untapped market potential and the pressing need to address the challenges faced by this significant population within the realm of travel and tourism. The UAE is among the top 10 global tourist destinations, and the National Tourism Strategy 2031 targets a GDP of $122.6 billion by 2031. Amsaan Accessible Tours is dedicated to playing a part in this economy by ensuring most facilities are Deaf-friendly, creating a comprehensible and safe travel infrastructure that mutually benefits the business ecosystem and deaf travellers. This ambition extends beyond the tourism sector, as the company endeavours to implement inclusive principles across critical domains such as transportation, healthcare, HoReCa, entertainment and numerous others. Benny Ngo, who visited the UAE, shared his …