Tag Archives: AlUla

The Royal Commission for AlUla (RCU) has marked a significant milestone in the development of the Sharaan Resort with the inaugural rock excavation for the much-anticipated project. With 38 custom suites carved into sandstone mountains, comprehensive wellness facilities, family-friendly amenities, diverse dining options, and unique panoramic views, the resort embodies tranquillity, luxury, and an immersive engagement with AlUla’s unparalleled beauty. The initial excavation symbolises the start of a mission that combines Jean Nouvel’s architectural innovation with Bouygues’ engineering expertise. This milestone is an important step forward in AlUla’s evolution into a premier destination for sustainable luxury tourism. Nestled within the ancient geological wonders of the Sharaan Nature Reserve, the Sharaan Resort will offer an experience unlike any other. RCU and its contractor partners have developed construction techniques that take the ancient Nabataean practice of creating spaces within rock, and then apply modern engineering methods to create habitable spaces that are more aligned to modern-day expectations. Part of the project’s uniqueness lies in having excavated areas one on top of the other. Aligned with Saudi Arabia’s Vision 2030 and the AlUla Sustainability Charter, this project represents RCU’s dedication to pioneering sustainable development practices. It serves as a model for visionary planning, innovative construction techniques, and operational strategies designed to minimise environmental impact while enhancing the luxury tourism experience in north-west Arabia. Furthermore, the collaborative effort between RCU’s strategic direction and French expertise, particularly through the contributions of Jean Nouvel and Bouygues Construction, underscores the value of international cooperation in the sustainable development of AlUla. RCU’s commitment to this project underlines its resolve to safeguard AlUla’s natural beauty and historical importance for generations to come. It also cements RCU’s ambition to transform …

AlUla launched its first global campaign targeting travel trade and media partners in five major international cities -: Dubai, London, New York, Paris, Shanghai, and Mumbai, will kick start the “Forever Revitalising” campaign and tell a captivating story. The Forever Revitalising campaign encapsulates the essence of AlUla, presenting a refreshing and authentic perspective crafted to captivate travellers worldwide. With the ambition to be more than a traditional destination marketing campaign, the data-driven endeavour debuts across nine core global source markets in six languages, and will be integrated across multiple channels. Phillip Jones, Chief Tourism Officer at Royal Commission for AlUla (RCU), added, “In just a few years, AlUla has established itself as a destination on the global traveller’s wish list. However, Forever Revitalising marks the next chapter in this ever-evolving journey. Through this campaign, we can open up the dialogue even further on a global stage and communicate the full depth of AlUla’s appeal, attributes and ambition. The best is yet to come, and we extend an open invitation for all to be part of this extraordinary journey.” Melanie de Souza, Executive Director, Destination Marketing at RCU, commented, “Forever Revitalising is not only about driving global awareness of a destination that till recently was relatively unknown to most travellers, but it is also about communicating the breadth and depth of the programmes and initiatives designed to create a better future for all those who live, work and visit our ancient oasis.” “We hope that the film and creative assets do justice to a truly unique destination, capturing the essence of AlUla across our rich heritage, vibrant arts and culture, breath-taking natural beauty, thrilling adventures, and rejuvenating wellness experiences. This campaign …

flydubai celebrated its inaugural service to AlUla on 02 March, becoming the first national carrier of the UAE to operate flights from Dubai. Yesterday’s inaugural flight arrived at AlUla International Airport (ULH) and was greeted with a traditional water cannon salute, marking the start of a twice-weekly service. On board the inaugural flight was a senior delegation led by Ghaith Al Ghaith, Chief Executive Officer at flydubai, members of the Royal Commission for AlUla, as well as representatives from the UAE media. The delegation was invited to a welcome reception which was followed by a press conference. Speaking at the press conference, Ghaith Al Ghaith, Chief Executive Officer at flydubai, said: “we are delighted to see the first flydubai flight land in AlUla today and we would like to take this opportunity to thank the authorities and the Royal Commission for AlUla for their support. The launch of operations to AlUla reflects our commitment to strengthening the cultural, trade and tourism ties between the UAE and Saudi Arabia and opening up new markets to more passengers.” Phillip J. Jones, Chief Destination Management and Marketing Officer at The Royal Commission for AlUla, said: “As AlUla continues to attract more visitors from around the globe, we are thrilled to have flydubai offer year-round direct flights from Dubai. The new twice-weekly flights will facilitate not only the movement of visitors from the important UAE market, but from throughout flydubai’s extensive international network into AlUla.  There is no other destination that equals AlUla for fascinating ancient history, heritage and culture combined with high-end luxury settings and experiences – and now increasingly more easily accessible for both leisure and business visitors. We still have five …

The Royal Commission for AlUla (RCU) announced a partnership agreement with Accor as part of its strategy to develop AlUla as a tourism destination for nature, culture and heritage. The agreement will see Accor operate an expanded Ashar Resort under the Banyan Tree brand. There will be 47 new units added, which will bring the resort’s total number up to 82 high-end villas, along with a luxury spa and several gourmet restaurants. This will be guided by a sensitive design that allows each villa to blend discreetly into the striking natural scenery of the Ashar valley, located 15km from the Kingdom’s first UNESCO World Heritage Site, Hegra. Commenting on the agreements, the CEO of the Royal Commission for AlUla, Amr Al Madani, said, “We’re working with the world’s best developers and hotel operators to deliver projects that complement our cultural oasis, as well as benefitting our local community. The partnership agreement with Accor is part of a major series of capital projects and multiple investments made by RCU into fifteen plans in AlUla, many of which will be announced in the coming months.” Sebastien Bazin, Chairman and CEO of Accor said, “In line with our commitment to grow Accor’s unique portfolio in Saudi Arabia, and as one of the first global hospitality groups to set foot in the Kingdom, we are extremely proud to take part in the development of the historic county of AlUla, thus celebrating the Kingdom’s vast heritage and culture.” Commenting on the agreement, Bander M. Alharbi, Head of Hotels and Resorts at the Royal Commission for AlUla, said, “The Ashar Resort forms part of our strategy to create an immersive boutique destination that offers transformative experiences …