Tag Archives: Aloft Dubai City Centre Deira

Majid Al Futtaim, the retail and leisure pioneer across the Middle East, Africa and Asia, together with Marriott International announced plans to launch the region’s first cinema-themed concept at Aloft Dubai City Centre Deira. The concept will feature a unique offering of cinematic themed rooms in addition to an ‘Outdoor’ VOX Cinema developed in collaboration with Majid Al Futtaim Cinemas, owner of the VOX Cinemas brand in the Middle East. According to the latest reports from STR Global, hotel occupancy rates in Dubai averaged 86.3% in the first two months of 2017, with the mid-market segment reporting a 7.2 per cent year-over-year growth in room uptake. The latest offering brings together the combined synergy of Majid Al Futtaim and Marriott International to extend best in class amenities, expedited service offerings and innovative leisure and entertainment options to create unique lifestyle experience for millennial audiences and caters to the surging demand for mid-market hospitality offerings in the city The Aloft Dubai City Centre Deira will feature a cinematic themed floor of 25 standard rooms and four suite rooms designed to create an integrated lifestyle offering through the combination of cutting edge technology, modern style and immersive guest experience. In a first for the region, rooms at the Aloft Dubai City Centre Deira will entail a large collection of movies, TV screens, projectors and enhanced sound systems, so guests can indulge in a world cinema experience. In addition, the hotel will feature four themed suites inspired by blockbuster movie themes from Comic superheroes to super spies, Bollywood and more. The hotel will house a state-of-the-art ‘Outdoor’ VOX Cinema concept – an all-season cinema and multifunctional event space to meet the growing demand …

Majid Al Futtaim and Starwood Hotels & Resorts Worldwide, announced they have signed an agreement to open an Aloft hotel directly connected to City Centre Deira. Scheduled to open in 2018, Aloft Dubai City Centre Deira will bring a vibrant social scene and tech-forward mindset to hospitality in Dubai. Aloft Dubai City Centre Deira will feature 304 spacious guest rooms, including 29 suites, with plush platform beds, large walk-in showers and complimentary Bliss amenities. The hotel will also feature an outdoor rooftop VOX Cinema and a cinematic themed floor of rooms and suites. Designed with the needs of the savvy next-generation traveller in mind, the hotel includes SPG Keyless, Starwood’s industry-first keyless entry system that enables guests to use their smartphone or Apple watch as a room key, as well as fast and free Wi-Fi throughout the property. Aloft made its debut in the Middle East in 2009 with Aloft Abu Dhabi. The signing of Aloft Dubai City Centre Deira reinforces the momentum behind the brand’s rapid expansion in the Middle East, where there will be 14 Aloft hotels by 2020 in Saudi Arabia, Qatar, Oman and the UAE. Simon Barlow, Chief Executive Officer of Hotels at Majid Al Futtaim Properties, said, “We look forward to welcoming Aloft Dubai City Centre Deira to our world-class hotel portfolio. The hotel will offer guests an exceptional experience not only because it will combine Majid Al Futtaim’s development expertise with the operational excellence of Starwood Hotels & Resorts, but because it will be directly linked to the iconic City Centre Deira and feature an outdoor VOX Cinema. It is this integration, which sits at the heart of our business model, that sets our hotels apart …