Majid Al Futtaim celebrated the opening of Aloft City Centre Deira, Dubai, at an event attended by VIPs, media and influencers from the United Arab Emirates (UAE). The opening of the event took place in the presence of Alain Bejjani, Chief Executive Officer, Majid Al Futtaim – Holding, and Arne Sorenson, President and Chief Executive Officer, Marriott International. Operated by Marriott International, Aloft City Centre Deira is the first hotel in the region to offer movie-themed suites, alongside a VOX Cinemas’ outdoor screen and the Aloft brand’s signature programming. The urban hotel is a lifestyle destination catering to both leisure and business travellers. Aloft City Centre Deira delivers a fresh approach from the traditional hotel landscape with its emphasis on a lively, in-hotel social scene, modern design, innovative music programming and thoughtful technology incorporated to enhance the guest experience. Jalil Mekouar, Chief Executive Officer – Hotels, Majid Al Futtaim – Properties, said, “I’m delighted to announce the official opening of Aloft City Centre Deira, our 13th hotel in the region, to the public. Majid Al Futtaim strives to create and deliver compelling experiences through our unique destinations, and together with Marriott International, we have launched a concept that is an integrated lifestyle development aimed at establishing a new benchmark for experiential travel in Dubai’s hospitality sector, offering more authentic and personalised experiences within one destination.”
Read More »Aloft Deira City Centre set to open in Q1 2018
Majid Al Futtaim celebrated the topping out milestone for the new Aloft City Centre Deira, Dubai. Announced in collaboration with Marriott International, the hotel development began in June 2016 and has now completed the installation of the final concrete pour for the project. Set to open in Q1 2018, the hotel spans an area of 28,800 square meters and aims to redefine the upscale hospitality offering in the GCC. Located in the historic heart of Dubai, the Aloft City Centre Deira, Dubai, will offer tourists and local community access to an all-star line-up of hotels surrounding the iconic City Centre Deira. The hotel development marks the 13th addition to the Majid Al Futtaim Hotels portfolio and sixth hotel development in Deira and; introducing a distinctive destination experience to the vibrant heart of the city. Designed to meet the needs of diverse audiences, with a special emphasis on millennials, the cinema-themed hotel is intended to extend a novel experience through the integration of intelligent technologies, vibrant interiors and ambience, and memorable dining, leisure and entertainment options. Aloft City Centre Deira, Dubai, features 304 spacious guest rooms, including 29 suites and offers direct connectivity to the shopping mall via a direct link on Level 2. Guestrooms on Level 5 of the hotel, comprising of four suite rooms, 25 standard rooms and associated public circulation areas, will immerse guests in a ‘world cinema’ and experiential journey.
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