Tag Archives: Aldar

Aldar launches customer experience academy inspired by traditional Emirati hospitality

Aldar has launched an in-house customer experience academy and have agreed a partnership with Abu Dhabi Hospitality Academy – Les Roches to establish and curate its courses. The Aldar CX Academy (“The Academy”) is part of the company’s strategy to enhance customer experience and instill a hospitality mindset across the organization. The Abu Dhabi Hospitality Academy – Les Roches is a groundbreaking institution that sets a new standard in hospitality education by integrating global expertise with a deep-rooted emphasis on Emirati culture. This aligns closely with the ethos of Aldar’s CX Academy, which is founded on the philosophy of traditional Emirati hospitality, with every guest treated with unconditional welcome and care. The pillars of Emirati hospitality will also inform The Academy’s curricula with a key focus on selfless generosity, relationships over transactions, commitment to craft, excellence beyond expectations, respect for all cultures, and sustainable relationships. The Academy is designed to support the Abu Dhabi Customer Experience Strategy and contribute to the emirate’s reputation as a destination with world-class service across all sectors. With a mandate to establish an elevated signature experience at every touch point across, The Academy will train more than 30,000 direct and indirect employees from senior management to frontline staff. This will include employees across every Aldar asset, business, and function including sales, community management, facilities management, retail, hospitality, and schools. Courses are scheduled to commence by the end of Q1 2025, with plans for a purpose-built, state-of-the-art, facility on Yas Island. Talal Al Dhiyebi, Group Chief Executive Officer at Aldar, said: “In line with our customer experience strategy and purpose to have a positive impact on people’s lives, we believe that hospitality is the universal language of …

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